In this episode, we’re joined by Jack Ampuja, a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers. Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retailers looking to enhance their operational efficiency and navigate the complexities of eCommerce.

Key Takeaways:

(03:09) Challenges in logistics for eCommerce and the search for cost-effective delivery solutions.
(05:09) Comparison of B2B and B2C eCommerce adoption and the need for competitive pressure to drive B2B change.
(08:12) The interdisciplinary nature of eCommerce and the need for dedicated leadership.
(11:13) Challenges of scaling eCommerce operations and the necessity of reconfiguring systems for efficiency.
(15:08) Balancing direct-to-consumer sales with maintaining relationships with distributors.
(20:01) The importance of leveraging customer feedback to drive eCommerce adoption.
(23:23) Strategies for effective product marketing and cross-selling in eCommerce.
(25:37) The value of starting small in eCommerce and learning through gradual implementation.

Resources Mentioned:

Jack Ampuja - https://www.linkedin.com/in/jack-ampuja-a3b275/
Supply Chain Optimizers | LinkedIn - https://www.linkedin.com/company/supply-chain-optimizers/
Supply Chain Optimizers | Homepage - https://e-commerceoptimizers.com/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#eCommerce #B2BeCommerce #DigitalCommerce

In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.

Key Takeaways:

(05:26) Michael’s B2B eCommerce consulting and training efforts.

(08:13) The distinct expectations of B2B buyers vs B2C consumers.

(10:25) Emphasis on B2B buyers' focus on job-related purchasing.

(15:04) Friction is necessary in B2B purchases and contrasts with B2C.

(19:08) Expectations for a digital buying process in B2B settings.

(21:06) Collaborative buying processes in B2B and stakeholder roles.

(22:22) Integration of sales support and expertise in digital buying.

(24:56) The utility of multiple shopping carts in organizational purchasing.

(26:46) Challenges in B2B product discovery due to complex product data.

(28:45) Importance of guided selling for complex B2B purchases.

(32:56) Potential of AI in enhancing B2B buyer experience and associated

Resources Mentioned:

Michael Vax -
https://www.linkedin.com/in/michaelvax/
CommerceIsDigital | LinkedIn -
https://www.linkedin.com/company/commerceisdigital/
CommerceIsDigital | Website -
https://commerceisdigital.com/

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Robin Lieberman, Owner and President of MF Supply, a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times.

Key Takeaways:

(04:24) The challenging economic climate at the end of 2018 and beginning of 2019.
(05:03) Incremental growth through automation and local engagement.
(06:31) The strategy to distribute masks via eCommerce to support essential businesses during the pandemic.
(07:19) Expansion of product lines to include more emergency supplies like hand sanitizers and gloves.
(11:07) Details on the types of products MF Supply specializes in and their approach to customer service.
(17:41) Robin's strategy for providing quick and cost-effective solutions to common supply issues.
(23:17) The impact of marketplaces on traditional business models in the fastener industry.
(25:16) Strategic decisions behind the move to eCommerce for MF Supply.
(34:52) Future goals for enhancing MF Supply's digital presence and customer engagement strategies.

Resources Mentioned:

Robin Lieberman- https://www.linkedin.com/in/robinlieberman/
MF Supply - https://www.mfsupply.com/
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company - https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233

Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#eCommerce #B2BeCommerce #DigitalCommerce