B2B Growth

By: Sweet Fish
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  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Episodes
  • Part 1: Beating self-doubt and transforming your life

    Part 1: Beating self-doubt and transforming your life
    Jul 30 2024
    Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.

    Join us as we discuss:
    • The importance of community in business and life
    • The hardships of working with family and friends
    • How to overcome self-doubt and find healing
    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
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    20 mins
  • 4 thoughts on the future of Content Marketing

    4 thoughts on the future of Content Marketing
    Jul 25 2024
    The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.

    In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.

    Join as we discuss:
    • Is YouTube the next big frontier for B2B?
    • How to future-proof your content strategy
    • Why 'building an audience' is replacing 'generating leads'

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/

    Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop
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    32 mins
  • Does Salesforce need a rebrand?

    Does Salesforce need a rebrand?
    Jul 16 2024
    James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.

    Connect with us:

    James Carbary: https://www.linkedin.com/in/jamescarbary/
    Sara Pion: https://www.linkedin.com/in/pion/
    Nathan Burke: https://www.linkedin.com/in/nathanwburke/
    John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
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    18 mins
Management Marketing Career Success Economics
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