Summary

In this episode, Natty and Chestin discuss the importance of hiring the right staff to fit your system and culture. They share their experiences and mistakes in hiring and emphasize the significance of having good people and a strong culture in a business. They highlight the need for a balance between meaningful work and work-life balance, as well as the importance of hiring based on attitude and willingness to learn rather than just skillset. They also discuss the value of building a deep bench and attracting top-tier talent, as well as the role of communication and problem-solving in building a winning team. In this conversation, Chestin and Natty discuss the importance of articulating and constantly communicating the vision and expectations of a clinic. They emphasize the need to build a culture and instill the idea of teamwork through regular team meetings, communication, and recognition. They also highlight the significance of having a clear vision and system in place when hiring and recruiting new team members. They discuss the value of personal branding and content creation in attracting talent and building a strong team. They stress the importance of being selective in hiring and being protective of the culture and standards of the clinic.

Keywords

hiring, staff, culture, system, mistakes, work-life balance, meaningful work, attitude, learning, skillset, deep bench, talent, communication, problem-solving, winning team, clinic vision, communication, teamwork, culture, hiring, recruiting, personal branding, content creation, talent attraction, standards

Takeaways

• Your business is only as good as the people you have running it.
• Hiring based on attitude and willingness to learn is more important than just skillset.
• Building a deep bench of talented individuals is crucial for business success.
• Effective communication and problem-solving skills are essential for a winning team.
• Having a strong culture and clear vision for your business is key to attracting and retaining the right staff. Constantly communicate the vision and expectations of the clinic to build a culture and instill the idea of teamwork.
• Have a clear vision and system in place when hiring and recruiting new team members.
• Utilize personal branding and content creation to attract talent and build a strong team.
• Be selective in hiring and be protective of the culture and standards of the clinic.

Summary

In this episode, Natty and Sheston discuss common mistakes that can cost a clinic money. They emphasize the importance of documenting leads and maintaining a CRM system to nurture and convert potential clients. They also highlight the significance of providing exceptional customer service, including making eye contact, smiling, and showing genuine interest in patients. Additionally, they stress the need for accountability and regularly reviewing phone calls to provide feedback and improve performance. Finally, they discuss the importance of scheduling future appointments and setting expectations to ensure patient retention and successful outcomes.

Keywords

clinic, mistakes, money, leads, CRM, customer service, accountability, phone calls, scheduling, expectations, patient retention, outcomes

Takeaways

• Documenting leads and maintaining a CRM system is crucial for nurturing and converting potential clients.
• Exceptional customer service, including making eye contact, smiling, and showing genuine interest, is essential for patient satisfaction and retention.
• Regularly reviewing phone calls and providing feedback helps improve performance and accountability.
• Scheduling future appointments and setting expectations ensures patient retention and successful outcomes.

Summary

In this conversation, Natty and Chestin discuss the importance of content creation for small business owners, particularly in the healthcare and fitness industry. They emphasize the power of content in building trust, establishing authority, and connecting with the target audience. They also provide insights into creating intentional and valuable content, using power words, and addressing the stakes for the audience. The conversation delves into the significance of founder-facing content and the role of content in brand strategy and visibility. The conversation covers the importance of creating purposeful and engaging content to attract and nurture the right clientele. It emphasizes the role of content in filtering out the wrong prospects, saving money, and attracting the right people. The conversation also delves into the significance of engaging with the audience, leveraging high-performing content, and utilizing multiple platforms for content distribution. Additionally, it highlights the long-term thinking approach in business and the value of building confidence through content creation.

Takeaways
Content creation is essential for small business owners to stand out in a crowded market and build trust with their audience.
Intentional and valuable content that addresses the stakes for the audience is key to successful content creation.
Founder-facing content plays a critical role in brand strategy and visibility, allowing businesses to establish authority and connect with their target audience.
Power words and the use of content as a nurturing sequence are effective strategies for engaging and nurturing the audience. Creating purposeful and engaging content is crucial for attracting and nurturing the right clientele.
Content plays a significant role in filtering out the wrong prospects, saving money, and attracting the right people.
Engaging with the audience and leveraging high-performing content are essential for expanding reach and starting conversations.
Utilizing multiple platforms for content distribution and engaging with the audience across different channels is beneficial for business growth.
A long-term thinking approach in business is important for building lasting relationships and achieving sustainable success.
Building confidence through content creation is key to enjoying the process and creating impactful content.

Keywords
content creation, small business, healthcare, fitness, trust, authority, intentional content, power words, brand strategy, founder-facing content, content creation, audience engagement, attracting the right clientele, filtering prospects, saving money, high-performing content, content distribution, long-term thinking, confidence building