Summary

In this episode, Natty and Chestin discuss the importance of hiring the right staff to fit your system and culture. They share their experiences and mistakes in hiring and emphasize the significance of having good people and a strong culture in a business. They highlight the need for a balance between meaningful work and work-life balance, as well as the importance of hiring based on attitude and willingness to learn rather than just skillset. They also discuss the value of building a deep bench and attracting top-tier talent, as well as the role of communication and problem-solving in building a winning team. In this conversation, Chestin and Natty discuss the importance of articulating and constantly communicating the vision and expectations of a clinic. They emphasize the need to build a culture and instill the idea of teamwork through regular team meetings, communication, and recognition. They also highlight the significance of having a clear vision and system in place when hiring and recruiting new team members. They discuss the value of personal branding and content creation in attracting talent and building a strong team. They stress the importance of being selective in hiring and being protective of the culture and standards of the clinic.

Keywords

hiring, staff, culture, system, mistakes, work-life balance, meaningful work, attitude, learning, skillset, deep bench, talent, communication, problem-solving, winning team, clinic vision, communication, teamwork, culture, hiring, recruiting, personal branding, content creation, talent attraction, standards

Takeaways

• Your business is only as good as the people you have running it.
• Hiring based on attitude and willingness to learn is more important than just skillset.
• Building a deep bench of talented individuals is crucial for business success.
• Effective communication and problem-solving skills are essential for a winning team.
• Having a strong culture and clear vision for your business is key to attracting and retaining the right staff. Constantly communicate the vision and expectations of the clinic to build a culture and instill the idea of teamwork.
• Have a clear vision and system in place when hiring and recruiting new team members.
• Utilize personal branding and content creation to attract talent and build a strong team.
• Be selective in hiring and be protective of the culture and standards of the clinic.

Summary

In this episode, Natty and Sheston discuss common mistakes that can cost a clinic money. They emphasize the importance of documenting leads and maintaining a CRM system to nurture and convert potential clients. They also highlight the significance of providing exceptional customer service, including making eye contact, smiling, and showing genuine interest in patients. Additionally, they stress the need for accountability and regularly reviewing phone calls to provide feedback and improve performance. Finally, they discuss the importance of scheduling future appointments and setting expectations to ensure patient retention and successful outcomes.

Keywords

clinic, mistakes, money, leads, CRM, customer service, accountability, phone calls, scheduling, expectations, patient retention, outcomes

Takeaways

• Documenting leads and maintaining a CRM system is crucial for nurturing and converting potential clients.
• Exceptional customer service, including making eye contact, smiling, and showing genuine interest, is essential for patient satisfaction and retention.
• Regularly reviewing phone calls and providing feedback helps improve performance and accountability.
• Scheduling future appointments and setting expectations ensures patient retention and successful outcomes.

Summary

In this conversation, Natty and Chestin discuss the importance of content creation for small business owners, particularly in the healthcare and fitness industry. They emphasize the power of content in building trust, establishing authority, and connecting with the target audience. They also provide insights into creating intentional and valuable content, using power words, and addressing the stakes for the audience. The conversation delves into the significance of founder-facing content and the role of content in brand strategy and visibility. The conversation covers the importance of creating purposeful and engaging content to attract and nurture the right clientele. It emphasizes the role of content in filtering out the wrong prospects, saving money, and attracting the right people. The conversation also delves into the significance of engaging with the audience, leveraging high-performing content, and utilizing multiple platforms for content distribution. Additionally, it highlights the long-term thinking approach in business and the value of building confidence through content creation.

Takeaways
Content creation is essential for small business owners to stand out in a crowded market and build trust with their audience.
Intentional and valuable content that addresses the stakes for the audience is key to successful content creation.
Founder-facing content plays a critical role in brand strategy and visibility, allowing businesses to establish authority and connect with their target audience.
Power words and the use of content as a nurturing sequence are effective strategies for engaging and nurturing the audience. Creating purposeful and engaging content is crucial for attracting and nurturing the right clientele.
Content plays a significant role in filtering out the wrong prospects, saving money, and attracting the right people.
Engaging with the audience and leveraging high-performing content are essential for expanding reach and starting conversations.
Utilizing multiple platforms for content distribution and engaging with the audience across different channels is beneficial for business growth.
A long-term thinking approach in business is important for building lasting relationships and achieving sustainable success.
Building confidence through content creation is key to enjoying the process and creating impactful content.

Keywords
content creation, small business, healthcare, fitness, trust, authority, intentional content, power words, brand strategy, founder-facing content, content creation, audience engagement, attracting the right clientele, filtering prospects, saving money, high-performing content, content distribution, long-term thinking, confidence building

In this conversation, Natty and Custin discuss the importance of having a balance between systems and people in running a performance clinic. They emphasize that a good system is necessary to put people into, as it allows for efficiency and effectiveness.

However, they also highlight the importance of the human touch and connection in a trust-based industry like healthcare. They discuss the need for clear objectives, defined roles, and measurable outcomes within a system. They also emphasize the importance of retention and nurturing leads that don't convert immediately.

Overall, they stress the need for a strong foundation of systems and people to scale and grow a business. In this conversation, Natty and Chestin discuss the importance of having systems in place to support the growth and success of a business. They emphasize the need for clear processes and frameworks that allow for consistent and efficient operations. They highlight the significance of retention and customer journey mapping in building brand loyalty and generating referrals. They also stress the importance of having the right people in the right roles and the need to address any people problems that may arise. Overall, they emphasize the value of working on the business while also being involved in the day-to-day operations.

In this episode, Natty and Chestin discuss the importance of having systems and processes in place for business growth. They emphasize that growth creates problems, and without a proper framework, these problems can become insurmountable. They highlight the success of franchises, which have clearly defined operating systems, and compare it to the high failure rate of small businesses. They stress the need for clearly defined processes, a common language, and desired goals and objectives as part of an operating system. They also discuss the importance of hiring people who align with the system and can fulfill their roles effectively.


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In this episode, Dr. Natty and Chestin discuss how to grow and scale a business in the healthcare industry. They emphasize the importance of raising the standard and standing out in a saturated market. They share strategies for differentiating oneself and creating brand awareness. They also highlight the significance of doing the basics consistently and well, rather than relying on quick fixes or shortcuts. The conversation covers topics such as phone etiquette, script development, accountability, and value creation. The conversation focuses on the importance of doing the little things consistently to grow a business. It emphasizes the value of email marketing, engaging with the audience on social media, and nurturing relationships with potential clients. The hosts discuss the need to provide value, create top-of-mind awareness, and consistently communicate with leads. They also highlight the importance of leveraging tools like CRM systems and optimizing existing resources. The conversation touches on the pitfalls of complacency, the need for continuous improvement, and the significance of having hard conversations and making tough decisions as a business owner. The hosts stress the importance of building a strong foundation, mastering the four key points of leverage (capital, code, content, and connections), and setting the bar for the marketplace.

In this conversation, Dr. Natty Bandasak and Chestin Salisbury discuss the growing pains of running a business and the importance of having frameworks and systems in place to address challenges. They highlight the need for a strong marketing message and brand identity to attract the right leads and customers.

They emphasize the importance of taking ownership of problems and constantly refining the messaging and branding to connect with the target audience. They also draw lessons from successful companies like Tesla and Costco, who prioritize customer satisfaction and brand integrity. The conversation explores the importance of clarity, ethics, and the right team in growing a successful business. It emphasizes the need to do the right thing, not the easy thing, and to stay true to core values.

The discussion highlights the significance of having a clear marketing message and understanding the ideal customer. It also emphasizes the importance of hiring the right people who align with the company's mission and values. The conversation concludes by emphasizing the need for a winning culture, a championship mindset, and the willingness to constantly level up.

In this conversation, Dr. Natty and Chestin discuss the importance of charging what you're worth in your practice. They emphasize the need to deliver value and justify higher prices by providing exceptional care and results. They also highlight the significance of positioning yourself in the right environment and targeting the right market to be able to charge higher prices. The conversation touches on the challenges of raising prices and the pushback from both employees and patients. Dr. Natty shares his personal experience of gradually increasing prices and investing in his clinic's growth. In this conversation, Dr. Natty Bandasak and Chestin Salisbury discuss the importance of delivering value to patients and maximizing retention and customer lifetime value. They emphasize the need to justify higher prices by providing faster, better, and longer-lasting results than the standard model. They draw inspiration from brands like Lululemon and Starbucks, highlighting the importance of creating a unique experience and solving specific problems for customers. They also stress the significance of nurturing leads and building relationships with patients through education, communication, and celebrating small wins. The conversation concludes with an invitation to download a self-assessment tool to identify areas for improvement and implement solutions for long-term success