Points of discussion:

1. When to Jettison your Brand Equity [Newsletter]

2. If your current look is actively hurting your business

3. If your current identity doesn't accurately represent where you want to take your business in the future

4. If you're making, or planning to make major changes within your company

5. If you’re self conscious of your branding or packaging

6. You're making some Brand Architecture moves

7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?

8. "Don't sacrifice your brewery's future on the altar of Brand Equity."

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Leverage your brand or start a new one? (CODO's CBC presentation)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

CODO Design's 2024 Beer Branding Trends Report

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1. Can a smaller brewery actually pull off a craft lager brand?

2A. What’s the best packaging format for Hop Water?

2B. Why hasn’t ABI released a Hop Water?

3. What does the beer industry look like in 2030? (Hot takes only.)

4. Is fudging a beer's style as a positioning tool disingenuous?

5. Do you have any thoughts on the Bud Light controversy?

6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging?

7. No mention of Cannabis in your report???

8. What are the downsides of building a contract brewed / lifestyle brand?

9. Do you think we’ll see more private equity in the beer industry over the next few years as there are deals to be had?

10. White Claw NA: Stupid or brilliant?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com