Ben Bergeron gets vulnerable about his journey to becoming a better leader in this episode of “Run a Profitable Gym,” recorded live at the Two-Brain Summit in Chicago on June 9.

Ben, a legendary coach and gym owner, discusses the three pillars of team health—culture, vision and accountability—and explains how they were lacking in his gym, CrossFit New England.

Once Ben recognized the problems, he sat his team members down and made changes to reshape his business to give him what he was looking for: peace of mind.

Ben says culture starts with the hiring process: Emphasize your values and let the candidates who don’t share them weed themselves out.

Next, build a shared vision with your leadership team by asking, “What are we trying to create?” Once culture and vision are dialed in, decisions become much easier.

The final pillar is accountability: You must hold people to your standards of excellence.

Ben shares detailed strategies and tactics for building each of these pillars in your gym. Tune in to hear them all, and get your tickets to the 2025 Two-Brain Summit below!

Links

2025 Two-Brain Summit

Gym Owners United

Book a Call

1:00 - Ben's turning point

6:36 - Finding CrossFit

11:31 - "It's a facade"

16:11 - The Picnic Table Talk

20:02 - Culture

30:47 - Vision

38:01 - Accountability