Best Story Wins By cover art

Best Story Wins

By: Column Five
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  • Summary

  • Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

    Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

    Welcome to Best Story Wins!
    Column Five
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Episodes
  • Ep. 35 Gwen Lafage of Sinch

    Ep. 35 Gwen Lafage of Sinch
    Jul 25 2024
    As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth?

    To delve deeper into this question, we are joined by Gwen Lafage, VP of Marketing, Global Brand and Content at Sinch, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth. Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messaging

    We also discuss:
    • The importance of maintaining consistency in brand messaging while allowing autonomy.
    • Gwen’s insights into 6 C’s philosophy
    • The significance of integrating AI innovations and maintaining strong, consistent brand messaging.
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    38 mins
  • Ep. 34 Alec Hanson of loanDepot

    Ep. 34 Alec Hanson of loanDepot
    Jul 18 2024
    How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world?

    This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot, as he takes us through the intricacies of mortgage marketing amidst fluctuating interest rates. Drawing on his extensive industry experience, Alec discusses effective strategies tailored for navigating high-rate environments and the importance of authenticity and storytelling in brand development. Staying on top of AI and innovative technologies to stay competitive in a rapidly evolving market is key to success. Whether you're new to mortgage marketing or a seasoned professional, Alec's practical advice and forward-thinking perspectives offer valuable guidance for driving success in this dynamic industry.

    Join us as we discuss:
    • The importance of utilizing diverse digital channels such as Instagram, TikTok, and Google to effectively reach and engage with modern consumers.
    • The critical need for marketers to adopt new technologies like AI and move away from outdated methods to remain competitive.
    • The significance of building genuine human connections and maintaining transparent branding to foster trust and loyalty among consumers.
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    44 mins
  • Ep. 33 Soren Iverson of Iterate

    Ep. 33 Soren Iverson of Iterate
    Jul 11 2024
    The future of design isn’t just about function; it’s about fun.

    In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design.

    We also discuss:
    • The commodification of design due to advancements in technology and AI
    • The challenges of setting client expectations and managing team dynamics.
    • Why finding unique positioning or specialization in the design industry is key to succeed.
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    41 mins
Leadership Marketing Career Success Economics
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