Episodios

  • Ep. 35 Gwen Lafage of Sinch

    Ep. 35 Gwen Lafage of Sinch
    Jul 25 2024
    As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth?

    To delve deeper into this question, we are joined by Gwen Lafage, VP of Marketing, Global Brand and Content at Sinch, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth. Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messaging

    We also discuss:
    • The importance of maintaining consistency in brand messaging while allowing autonomy.
    • Gwen’s insights into 6 C’s philosophy
    • The significance of integrating AI innovations and maintaining strong, consistent brand messaging.
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    38 m
  • Ep. 34 Alec Hanson of loanDepot

    Ep. 34 Alec Hanson of loanDepot
    Jul 18 2024
    How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world?

    This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot, as he takes us through the intricacies of mortgage marketing amidst fluctuating interest rates. Drawing on his extensive industry experience, Alec discusses effective strategies tailored for navigating high-rate environments and the importance of authenticity and storytelling in brand development. Staying on top of AI and innovative technologies to stay competitive in a rapidly evolving market is key to success. Whether you're new to mortgage marketing or a seasoned professional, Alec's practical advice and forward-thinking perspectives offer valuable guidance for driving success in this dynamic industry.

    Join us as we discuss:
    • The importance of utilizing diverse digital channels such as Instagram, TikTok, and Google to effectively reach and engage with modern consumers.
    • The critical need for marketers to adopt new technologies like AI and move away from outdated methods to remain competitive.
    • The significance of building genuine human connections and maintaining transparent branding to foster trust and loyalty among consumers.
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    44 m
  • Ep. 33 Soren Iverson of Iterate

    Ep. 33 Soren Iverson of Iterate
    Jul 11 2024
    The future of design isn’t just about function; it’s about fun.

    In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design.

    We also discuss:
    • The commodification of design due to advancements in technology and AI
    • The challenges of setting client expectations and managing team dynamics.
    • Why finding unique positioning or specialization in the design industry is key to succeed.
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    41 m
  • Ep. 32 Bob Galmarini of Databricks

    Ep. 32 Bob Galmarini of Databricks
    Jul 4 2024
    ‘A brand is a living, breathing thing. A stale brand is a dead brand’

    In this episode, we are joined by Bob Galmarini, Senior Director of Brand Design at Databricks, as he shares his journey leading a multidisciplinary team of one of the fastest-growing organizations in the tech space, and discusses how his team navigates the challenges of simplifying complex messaging for a technical audience. Bob also addresses the importance of telling brand stories that resonate with the buyers, no matter the complexity of the product or service, and emphasizes the areas where B2B brands can still learn from B2C.

    We also discuss:
    • Why integrating quantitative data with emotional storytelling is key—staying data-informed rather than data-driven
    • How AI tools are being utilized to enhance creative workflows, focusing on efficiency, templatizing, and automation.
    • The necessity of finding a balance between top-of-funnel and bottom-of-funnel (BOFU) content to enhance brand awareness and engagement.
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    36 m
  • Ep. 31 Ian Elliott of MAAP

    Ep. 31 Ian Elliott of MAAP
    Jun 27 2024
    Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?

    In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.

    We also discuss:
    • The importance of building strong emotional connections through brand storytelling.
    • The structure and strategy of MAAP's marketing team to achieve significant business impact.
    • The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
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    45 m
  • Ep. 30 Jason Miller of Tyk

    Ep. 30 Jason Miller of Tyk
    Jun 13 2024
    B2B marketing is always changing, and today we're seeing brand make a major comeback.
    In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.

    We also discuss:
    • The relevance of risk-taking in marketing for groundbreaking impact
    • Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
    • How to future-proof companies by focusing on customer value rather than solely serving sales
    • The importance of balancing long-term planning with agile marketing adaptations
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    50 m
  • Ep. 29 Francisco Cornejo of StoryBook

    Ep. 29 Francisco Cornejo of StoryBook
    May 30 2024
    Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.

    In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.

    We also discuss:
    • How identifying pain points in day-to-day situations can lead to disruptive business ideas
    • StoryBook’s insights into creating a delightful customer experience that retains users in the long term
    • Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
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    41 m
  • Ep. 28 Erik Martin of Midjourney

    Ep. 28 Erik Martin of Midjourney
    May 16 2024
    As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

    This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..

    We also discuss:
    • Erik’s extensive experience in building communities from Reddit to Midjourney
    • Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
    • How community stories contribute to consolidating a brand's identity
    • Why transparency and direct engagement with the community are crucial for growth and feedback
    • The importance of understanding the process of community building at the smaller, human scale
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    57 m