Episodes

  • Ep. 28 Erik Martin of Midjourney

    Ep. 28 Erik Martin of Midjourney
    May 16 2024
    As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?

    This week we are joined by Erik Martin, Head of Community at Midjourney, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..

    We also discuss:
    • Erik’s extensive experience in building communities from Reddit to Midjourney
    • Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
    • How community stories contribute to consolidating a brand's identity
    • Why transparency and direct engagement with the community are crucial for growth and feedback
    • The importance of understanding the process of community building at the smaller, human scale
    Show more Show less
    57 mins
  • Ep. 27 Bryan Saftler of Databricks

    Ep. 27 Bryan Saftler of Databricks
    May 2 2024
    Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

    In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

    We also discuss:
    • The business impact of the democratization of insights across teams.
    • How to incorporate nuances in messaging for the stages of the sales funnel.
    • The evolution of social media platforms towards video content and its implications in building brands.
    • And much more!
    Show more Show less
    1 hr and 5 mins
  • Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)

    Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
    Apr 18 2024
    Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?

    In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.

    We also discuss:
    • Finding the balance between personal values, family commitments, and professional advancement.
    • The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.
    • The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
    Show more Show less
    47 mins
  • Ep. 25 Jon Miller (MarTech Entrepreneur)

    Ep. 25 Jon Miller (MarTech Entrepreneur)
    Apr 4 2024
    This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.

    Join us as we discuss:
    • Effective strategies for entering market categories filled with established players
    • How companies can position themselves as trusted authorities in their industry
    • Current challenges and opportunities for marketers
    • And much more.
    Show more Show less
    39 mins
  • Ep. 24 Melissa Rosenthal (CMO at Insight Timer)

    Ep. 24 Melissa Rosenthal (CMO at Insight Timer)
    Feb 29 2024
    Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.

    In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being.

    Join us as we discuss:
    • The significance of cultivating a movement larger than your product
    • The shift towards prioritizing retention over brand awareness
    • The pitfalls of adhering to the growth-at-all-costs playbook
    Show more Show less
    44 mins
  • Ep. 23 Nick Levesque (Creative Director at Asana)

    Ep. 23 Nick Levesque (Creative Director at Asana)
    Feb 15 2024
    In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas.

    Join us as we discuss:
    • Nick’s four Cs brand philosophy
    • How Distinctive Brand Assets can elevate your marketing strategy to the next level
    • Expert tips for balancing passion projects with full-time jobs
    Show more Show less
    35 mins
  • Ep. 22 Charlie Waite (Director of Product Design at Uber)

    Ep. 22 Charlie Waite (Director of Product Design at Uber)
    Feb 1 2024
    Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible?

    In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth.

    Join us as we discuss:
    • How good product design serves as a powerful differentiator for brands
    • Uber's commitment to diversifying services for increased accessibility
    • The importance of authenticity and honesty in leadership roles
    Show more Show less
    45 mins
  • Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

    Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)
    Jan 18 2024
    Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy.

    In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success.

    Join us as we discuss:
    • The challenges and opportunities behind creating a product that goes against the status quo
    • How word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growth
    • Why brand storytelling can reshape the technology landscape
    Show more Show less
    48 mins