• Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella

  • Jul 3 2024
  • Length: 52 mins
  • Podcast

Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella By cover art

Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella

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  • Summary

  • In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable information. They also highlight the need for clear leadership buy-in and a solid understanding of the target audience. Other key components include analyzing CRM data, establishing feedback loops, and having a field marketing budget. They also discuss the role of ABM platforms and share their biggest failures in implementing ABM.

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