In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challenges in the go-to-market process, the importance of transparency and storytelling, and the need for human connection in the industry. They also touch on the the importance of being a generalist in today's economic climate, share a ton of quirky Midwestern lingo, and chat about the importance of human connection in B2B.

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Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content.

Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus some great tips on self-care and setting boundaries.

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In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in sales.

We also touch on the need for personal connection in virtual interactions, tons of 90's nostalgia, and the value of pursuing passions outside of work.

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