Episodes

  • Brews & BizDev - S2E14 - Reinventing Workforce Development with Shelton Banks
    Aug 4 2021

    In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Shelton Banks, CEO of re:work training. As they enjoy a Madame Rose and an IPA from Goose Island, they discuss

    • How Shelton’s roots in the South Side of Chicago inspired him to start re:work, 
    • Why it’s such a harmful myth that nonprofits “don’t make money”,
    • How he and his company are battling the vicious cycle of workforce development that so many people get trapped in,
    • And a lot more!


    To find out more about Shelton and re:work, follow him on LinkedIn and check out their website.


    Thanks for listening! If you dig what we’re putting out, please consider subscribing and sharing. 


    And if you’d like to find out more about Paul and Renoun Creative,
    connect with him on LinkedIn and check out their website.

    Show more Show less
    33 mins
  • Brews & BizDev - S2E13 - Overcoming a Bad Rep and Learning New Things with Matt Lasher
    Jun 30 2021

    In this episode of Brews & BizDev, Paul Greiner of Renoun Creative talks with Matt Lasher, Director of Marketing at WestHerr Auto Group. Matt and Paul enjoy a Hawaiian Coconut homebrew from Wegmans and a Cold Brew from Public Espresso respectively, they discuss

    • How marketing can overcome having a bad reputation as an industry or business,
    • What customer experience adaptations were made for the pandemic that we hope and expect will remain in place,
    • The value of a marketer setting aside one’s views and trying new things, 
    • What Matt learned from his roots as a pro poker player, selling branded t-shirts out of the trunk of his car,
    • And a lot more!


    Thanks for listening, and if you dig what we’re putting out, please subscribe and share!


    To find out more about Matt or WestHerr, follow him on LinkedIn or check out their website.


    To find out more about Paul or Renoun Creative, follow him on LinkedIn and check out their website.


    Check out more episodes of Brews & BizDev via video or audio at
    https://renouncreative.com/brews-and-bizdev/ 

    Show more Show less
    31 mins
  • Brews & BizDev - S2E12 - Creating Your Own Career Pathways with Jacob Gebrewold
    May 12 2021

    In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Jacob Gebrewold, Account Executive at Klue, and Co-founder of Sales For The Culture, a community committed to supporting and uplifting Black salespeople in tech.


    As Jacob enjoys a Pineapple Bubbly and Paul downs a Hayburner (American IPA by Big Ditch Brewery), they discuss:

    • how S4TC got started, and what the real world impact has been on community members,
    • the incredible “cadence” and tools Jacob used to land a job in the middle of a pandemic (it’s quite a story, get the outline of his approach and more info here),
    • the significant value of knowing how to create pathways and systems for yourself, especially when the systems in currently in place weren’t built for you,
    • and a LOT more!


    Thanks for checking out the episode, enjoy, and if you like what we’re putting out, please consider subscribing and sharing!


    To find out more about Jacob or S4TC, check out their site and/or follow him on LinkedIn.


    To find out more about Paul or
    [RE]noun Creative, check out their website and/or connect with Paul on LinkedIn.

    Show more Show less
    42 mins
  • Brews & BizDev - Authenticity, Engagement, and ROI with Diana Mitchell
    Apr 21 2021

    In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.

    While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discuss

    • what it means to be authentic in your content, 
    • the value of being authentic--both as a creator, and from a business ROI standpoint,
    • whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel, 
    • and a lot more!

    Thanks for watching/listening, and if you dig our content, please subscribe and share!

    To find out more about Diana or SSi People, check out their website or follow her on LinkedIn.

    To find out more about Paul or [RE]noun Creative, check out their website and/or connect with him on LinkedIn.


    Show more Show less
    43 mins
  • Brews & BizDev - Going Where Your Customers Are and Growing Your Small Business with Lindsey Zajac
    Mar 31 2021

    In the latest episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Lindsey Zajac, Principal at Ahern, Murphy & Associates.

    As they enjoy a couple beers from our friends at Community Beer Works, they discuss:

    • the challenges a solo practitioner or microbusiness faces in trying to grow their business (and how to overcome them), 
    • the value of outsourcing key activities (outside of your strengths) and trusting the experts,
    • the thing Lindsey was taught about marketing and growth that turned out to be completely false,
    • and a lot more!

    Thanks for checking out the episode, and if you dig the content, please subscribe and share!

    To find out more about Lindsey or Ahern, Murphy & Associates, check out their website or follow her on LinkedIn. 

    Brews & BizDev is produced by [RE]noun Creative and hosted by Paul Greiner. Check them out at https://renouncreative.com and connect with Paul on LinkedIn.


    Show more Show less
    53 mins
  • Brews & BizDev - Black LinkedIn, Diversity, and IPAs with Ashanti Martin
    Mar 24 2021

    On this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Ashanti Martin, self-proclaimed “anti-influencer” and Head Writer at First Boulevard.

    As they both enjoy a DogFish Head 60-minute IPA, Paul and Ashanti discuss 

    • the “Black LinkedIn” article Ashanti wrote for the New York Times, the movement that sprang from it, and the impact it’s had,
    • why and how people and companies can move beyond old, archaic notions of “professionalism”,
    • Ashanti’s claim that she started the whole IPA craze (yup, for real),
    • what Black banking means for creating generational wealth and evening the playing field,
    • and a lot more!

    Thanks for listening/watching, and if you dig what we’re putting out, please subscribe and share!

    To find out more about Ashanti, her article, or First Boulevard, check out their website or follow her on LinkedIn.

    To find out more about Paul or [RE]noun Creative, check out their website or follow Paul on LinkedIn.


    Show more Show less
    1 hr and 11 mins
  • Brews & BizDev - Making Better B2B Content with Brooklin Nash
    Mar 17 2021

    In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative talks with Brooklin Nash, Head of Content at SalesHacker.

    As Brooklin enjoys a Sin Novia IPA by Antigua Cerveza, Paul sips a Yuengling Lager, and they discuss

    • How freelancers and side-giggers can stay focused and keep their eye on their “why”,
    • How B2B marketers can create more compelling--and effective--content,
    • How to support “Sales 4 The Culture”, a great new initiative spotlighting, amplifying, and hopefully multiplying Black salespeople in tech,
    • And a lot more!


    Thanks for listening, and if you dig what we’re putting out, please subscribe and share! 


    To learn more about Brooklin or SalesHacker, check out their website or follow him on LinkedIn.

    Brews & BizDev is hosted by Paul Greiner and produced by [RE]noun Creative. Learn more at
    https://renouncreative.com and connect with Paul on LinkedIn.


    Show more Show less
    52 mins
  • Brews & BizDev - Addressing Inequality in Venture Funding with Rand Fishkin
    Mar 1 2021

    In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Rand Fishkin, cofounder and former head of Moz, and co-founder and CEO of SparkToro.

    As they each enjoy their hand-crafted renditions of a Vieux Carre, they discuss:

    • the rampant inequalities built into the current venture funding environment (not to mention funding, tech, and marketing in general), 
    • some solutions for addressing those inequalities (yes, there are some),
    • how SparkToro is best used for outreach and amplification (like, for instance, promotion of an interview-based podcast),
    • the difference (for Rand) between whiskeys and wines, in terms of discernment,
    • Rand's adjustment to being an accessory in his marriage social-media-wise,
    • and a lot more! 

    Thanks for checking out the episode, and if you dig what we're putting out,  subscribe and share!

    You can find out more about Rand and SparkToro by checking out their website or following Rand on LinkedIn or Twitter.

    Brews & BizDev is hosted by Paul Greiner and produced by Renoun Creative. Check out our website,  and connect with Paul on LinkedIn.

    Show more Show less
    55 mins