As business owners, we're always looking for the next best thing.

Faster results.
Better ROI.
More customers.
More sales.
More profits.

In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future?

When I interviewed Kristine Zwick, of Curated Dry Goods about her phenomenal growth, she dropped this little inspo bomb.

I hope it helps you when you're making decisions moving forward.

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Entrepreneurship, business growth, and setting goals. 0:02

Business diagnostics and profitability for independent retailers. 5:01

Full article: https://salenaknight.com/make-better-decisions-with-this-simple-hack/

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye.

Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo,
But the energy was just...
All
Wrong
I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off.
So off is exactly what I did.
I headed out of that store, with my money in my wallet.

Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores.
It was during this conversation, that it all clicked.
I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance.

But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT.

Say what now?
10% more sales, just for knowing what to play?
I'm all for that.

But how do you know "what's right", so you can cash in?

Listen in and find out.

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The impact of music in retail stores. 0:02

Starting a music business, 34 years in the making. 1:43

Music in retail stores and its impact on staff and customers. 7:12

Using brand archetypes to inform music choices for a clothing brand. 12:55

Leadership, creativity, and music preferences. 18:17

Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38

Music selection and censorship in retail stores. 27:41

Music licensing and compliance for retail stores. 32:26

Music and digital signage for retail stores. 38:42

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Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/

• The #1 marketing strategy that will give you an edge over big-spending rivals
• Automation hacks to streamline your business and save on staffing costs
• Cutting-edge AI tools that can revolutionize your customer experience

Reducing ad spend and competing in the market. 0:02

Marketing strategies during economic downturn. 2:17

Marketing strategies for e-commerce businesses. 7:12

Marketing KPIs and automation for e-commerce businesses. 13:33

Automating tasks and software for business growth. 19:53

Identifying and addressing key business bottlenecks to improve efficiency and profitability. 22:04

Marketing, staffing costs, and AI implementation for business growth. 26:42

Using AI for customer service chatbots and personalized product descriptions. 31:50

Leveraging AI, marketing, and automation for business growth. 36:58

Full article: https://salenaknight.com/what-should-you-spend-money-on-right-now/