I wish you all the best of luck with your current projects.

I will come back to you in four weeks time to show you what the next stage of development is.

Be safe and good luck out there

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.

• "There's hardly anything I've ever done that's made me cringe; I've got pretty good pitch, for a start, so I'm not known for hitting bum notes. Robert Palmer, Musician

• Hello Business Souls
• 2 Part on Pause, Pace and Pitch
• Important techniques for delivering your content live, podcast or youtube

• The quote this week sums up half of this episode
• Pitch is important to aid understanding
• Pace is important because it has a direct correlation on pitch.
• If you are speaking too fast this directly affects your diction

• Pause, pace and pitch
• Pause important tool to give you confidence, emphasise points, build tension, limit um’s and ahs’s, punctuate, listen and feedback

• Importance Of Pace
• A rate of progress
• Important to find right pace
• Don’t want to go too fast
• Don’t want to go too slow
• Identify what the context is
• If rapping for example don’t want to go slow
• If you want to make a talk interesting don’t want to go too slow

• If reading something you want to be consistent
• If talking about something want to be engaging so might want to vary the pace.
• E.g. use pace to your advantage. Add drama by starting to tell a story then gradually getting more into a frenzy.
• Make a point can slow down and combine with pauses.
• You need to speak slower than you think

• The tone of your voice
• Avoid monotonous tone
• Try not to let pitch fall towards end of sentances
• use pitch for emphasis

• This occurs when we are not concentrating on what we are doing and when we are scared
• Don’t vary pitch at all
• Very boring to listen to
• Be prepared for your audience to go to sleep

• Keep pitch up right to the end
• Don’t let pitch fall down
• Think about happy thoughts
• When we are happy and positive then our pitch stays up
• Now think about when you are sad or scared
• What happens to your pitch
• You may not even be able to get your words out
• Otherwise you may start ok but the end of your sentance will tail off

• When you are in a market how to traders attract your attention. They shout
• What happens if your in immediate danger the pitch and tone goes up and gets loud
• Sometimes that is important to get someones attention
• Use sparingly
• What happens when you whisper. Everyone has to listen that bit harder
• This can be used to highlight an important bit of your talk
• You can purposely drop the end of the sentence so no one can hear. To make a point

• Pause, pace and pitch when used together can make a massive difference
• Pause can give you a chance to think about what it is you want to say
• Pace has to be used for the context you are given
• Pitch can be used to emphasise and to make sure that your words can be understood

• Find a poem to read. Work out where you need to alter your pace and pitch. Work out if there are any places that you should...

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.

• "Life doesn't come with a REWIND, FAST FORWARD or PAUSE BUTTON. Once it starts it PLAYS until it ends or until you press STOP.” Sonya Parker, Author

• Hello Business Souls
• 2 Part on Pause, Pace and Pitch
• Important techniques for delivering your content live, podcast or youtube

• Hard when you are speaking especially live
• Panic when you start
• See people walk off stage because can’t cope
• Number of strategies to make you more confident

• Taught by my grandmother
• Each element gives you confidence and makes your delivery much smoother
• Important to practice. The more you do the better you become.
• This process is all about how you deliver your speech
• With podcasting / YouTube you can always just do another take
• If you are live on Facebook / Instagram / YouTube / Twitch you cannot do another version so you need to think carefully
• Pause - this is not to be muddled with pace which we will briefly discuss here which is how fast you speak.
• Pause - gives you confidence used in the correct way, limits you um’s and ah’s and can be used for dramatic effect.
• Pace - how quickly you deliver your content. Tendency to deliver quickly when nervous or pause because cannot get the words out
• Pitch - the way that you speak. So we don’t want a monotoned voice but we also don’t want to speak talking into your hands. There are various techniques to ensure that you can speak with confidence.
• This week we are going to to discuss Pause
• Next week we will discuss Pace and Pitch

Build Tension

• You see it all the time programmes to build tension
• We will be back after the break
• And the winner is…..
• Tension is created by pausing
• Careful not to use too much
• Very effective

Thinking Time

• It is important to think about what you are going to say.
• Pausing helps because you can reflect on what you think and then say something

Unnecessary Um’s and Ah’s

• We are prone to make a noise to let someone know that we are thinking
• In everyday conversation that is ok and sometimes when being interviewed.
• Also a confidence thing.
• We um and ah to make out that we do nknow what we are talking about but have not got there yet.
• Annoying when editing

Confidence

• It is the day of my fathers funeral.
• The time of the day has come where I have to speak
• I must speak well to honour my father
• Over 100 eyes are looking at me
• My confidence boost
• Look round everyone and catch their attention
• Deep breath in
• Speak
• Massive confidence booster

Listen

• You can’t listen and speak
• Pause whilst someone is talking to you
• Listen to what they have to say
• Act on what they tell you

Punctuate

• Pause a little after each sentance
• This will punctuate what you have to say

Feedback

• Pause to get feedback
• If live audience do you want them to clap, boo, jeer or ask questions for...

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.

• “The biggest communication problem is we do not listen to understand. We listen to reply,” Stephen Covey

• Hello Business Souls
• Some businesses do it well and some not so much
• Covid for a lot of business seems to be a great excuse for poor service

• The quote this week sums up everything in this episode
• Communication should be done to help everyone internally or externally understand
• If you are shutting your shop early tell your customers
• If there is a new routine because of Covid tell your customers. Show your customers. Explain to your customers
• Think about how you communicate. We have to do it. It is Covid. Absolutely correct but if you try and switch it up we are doing this for the safety of our staff and customers then this sounds much more palatable
• So it’s now just about what you are saying. It is how you are saying it. It is about the language you are using

• Remote workers - Company - Weekly
• Remote workers - Team - Daily
• Peers - Coffee
• Customers - Weekly
• Changes - ad-hoc

• Zoom
• YouTube
• Instagram
• Phone
• E-Mail
• Website
• In Person

• Informational messages
• Changes to standard process
• Help for staff
• Help for clients
• Fun stuff

• Not surveys. Talk to your customers
• Improve based on what they say

• Try and tell a story
• Try and be funny and humerous if you can
• Try and make the best of it

• Who to communicate to ?
• How to communicate ?
• What to communicate ?
• Listen to you customers
• Communicate right way and right time

I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!

Twitter

@businesssouls

Instagram

@businesssouls

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
• Sorry I am really over time this week.
• Hello and Welcome to Episode 26 - How to choose a podcast host ?
• Part 10/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
• Look into planning podcast and episodes
• Practicality of equipment, recording, editing and choosing a podcast host
• Look at how to launch
• Post launch content cycle and improvement of style of delivery

"Excellent firms don't believe in excellence - only in constant improvement and constant change." Tom Peters, Author (Thriving on Chaos)

• Hello Business Souls
• Last in mini series for podcasts
• Content Planning - how to plan your content so that you never run out of things to say
• Technique Improvement
• Improving the way you speak
• Improving the way you record
• Improving the way you edit

• List of ideas when first started the podcast
• As community grows you should see other topics emerge or people to interview
• Keep up with news in your niche which should also fuel ideas

• Try and come up if you can with mini - series because then you have a number of coherent podcasts
• For example my next podcast is going to be on communication
• Following this will be a mini-series on how to actually communicate using pause, pace and pitch. This maybe one episode or a mini series of 3

• What world days affect your niche ?
• What conferences are coming up in your niche ?
• What world events are affecting your niche ?

• Listen back and critic yourself when editing
• Try and actively think about your ums and so and anything else that is annoying you

Pause

• If you can’t think of anything pause you can always edit this out

Pace

• Be consistent and try to speak as you would do to a friend. Ensure you can be heard.
• Don’t speak too fast

Pitch

• Try and speak naturally and consistently. Add a noise gate and you have to keep up the momentum. Think you have one if you don’t
• Don’t mumble
• Try to articulate your words

• Try to do the whole episode in one go
• If you can’t just do a segment
• If you get one sentence wrong. Pause and then repeat again you can edit it out
• Practice, practice, practice
• Record earlier than you think. Don’t stop recording until after you think you have finished
• Get your levels right. TOAST
• Don’t adjust

• Much easier if multi-track
• Always have separate tracks for each voice
• Add EQ and Gain if required
• Always add noise gate to any external source
• Much easier if you have an intro and outro that you have pre-recorded. Put on separate tracks
• Copy the previous episode
• If got pause much easier to edit out
• Leave a few natural ums
• You will learn each time. For example this week on my gin podcast had to record using telephone. Poor audio
• Had to learn a few techniques to make better
• You will improve over...

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
• Sorry I am really over time this week.
• Hello and Welcome to Episode 26 - How to choose a podcast host ?
• Part 9/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
• Look into planning podcast and episodes
• Practicality of equipment, recording, editing and choosing a podcast host
• Look at how to launch
• Post launch content cycle and improvement of style of delivery

"When we launch a product, we're already working on the next one. And possibly even the next, next one." Tim Cook, Apple Inc

• Hello Business Souls
• Second to last in mini series for podcasts
• All about launching

Ideas

• You should already have lots of ideas for your podcast
• Can they be interrelated to have a mini series for example
• Does one idea have to come before another one ?

Simple Launch Plan

• Work out launch date
• Work out pillars
• Work out pillar tasks
• Work out dashes and strolls
• Mainly dashes
• Execute tasks

What does pre-launch look like ?

• Prepare marketing
• Research, create, edit and upload episodes
• Create trailer. Use trailer to get into podcast directories
• Need to allow at least 3-4 weeks to get into big directories
• Setup website if do not have one
• Decide on podcast host
• Reviews of dashes
• Review of marketing stats
• Launch marketing plan

What does a launch week look like

• 3-5 Completing Episodes ready to go live
• Informed community ready to get content as you have spent 3-4 weeks teasing them
• Promotion overdrive on launch day. I picked a few cities around the world and I informed where they could get to the podcast
• Instagram difficult to post URLs unless IGTV or in your bio. Important consideration. Link page.
• Can you get on other podcasts ? Media ?
• Launch party t-shirts / actual party or virtual

Planning your content cycle

• When are you going to research / record / edit / upload / write show notes
• How are you going to define how your podcast looks ?
• When are you going to review ?
• Base it on themes
• Try and batch wherever possible.

I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!

Twitter

@businesssouls

Instagram

@businesssouls

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
• Sorry I am really over time this week.
• Hello and Welcome to Episode 26 - How to choose a podcast host ?
• Part 7/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
• Look into planning podcast and episodes
• Practicality of equipment, recording, editing and choosing a podcast host
• Look at how to launch
• Post launch content cycle and improvement of style of delivery

"We don't want to push our ideas on to customers, we simply want to make what they want." Laura Ashley, Laura Ashley, British Textile Design Company

• Hello Business Souls
• Over the next few weeks I am going to be starting some lives which will be on YouTube
• I will announce when they are coming up.
• Reducing the mini-series to 10 parts combining launching of podcast into one episode next week.

What is a podcast host and why do you need one ?

• YouTube stores all the content for you
• Podcasts don’t you have store the files that people stream
• Store on website grind to a halt
• Podcast host stores your episode content and provides RSS feeds so podcast directories can find
• Podcast hosts optimised to stream content
• May also provide mini website
• Provides easy way to get into directories

Which one ?

• Podcast directory support
• Popular
• Website
• Podcast Player
• Wordpress Support
• Cost
• Analytics
• Team
• Resources

My recommendations (please note that the following links are affiliate links and that I will earn a small commission if you decide to buy. There is no additional cost to you).

• Captivate - cost, player and team
• Buzzsprout - analytics, number 1, file types

I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!

Twitter

@businesssouls

Instagram

@businesssouls

• Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.
• Sorry I am really over time this week.
• Hello and Welcome to Episode 25 - How to edit a podcast ?
• Part 6/12 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram Live
• Look into planning podcast and episodes
• Practicality of equipment, recording, editing and choosing a podcast host
• Look at how to launch
• Post launch content cycle and improvement of style of delivery

Editing is unique to film. You can see something from different points of view almost simultaneously, and it creates a new experience - Stanley Kubrick

• Hello Business Souls
• Over the next few weeks I am going to be starting some lives which will be on YouTube
• I will announce when they are coming up.

How do I edit a podcast ?

• Start with originals
• Music
• Credits
• Decide on degree of editing
• Enhancing sound

Get Original Files

• Have you recorded directly ?
• WAV or MP3 files
• Best quality normally WAV

Music

• Nice to have music
• Can’t just use what you have on your phone
• Need to have royalty free music
• Make sure try to get the music as WAV files for highest quality

Credits

• Think about what you are going to put at the front or end of the podcast
• Best to record this once rather than having to record it each time
• Think about what it is you want to say
• Keep it short

Degree of Editing

• Try and record as per the programme
• If you are unsure what to say leave a space. You can edit out this silence
• Try and not um and and or so
• You can edit this out
• More you edit more time each episode takes
• Balance

Enhancing Sound

• Depending on your editor you maybe able to enhance sound
• Not going to to go into a whole load of detail
• For example if you record lower volume you can increase with a gain control
• You can get rid of ss sounds with desseer
• You can filter out excessive noise by using a noise gate
• You can add effects such as making people sound like they are in a cathedral or Wembley stadium.

Final Mix

• Once all the editing is done may want to fade up / fade down tracks
• Bounce the final track
• Ideally listen to it before uploading it

Summary

• Start with originals
• Music
• Credits
• Decide on degree of editing
• Enhancing sound
• Final mix

I would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!!

Twitter

@businesssouls

Instagram

@businesssouls