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Can a struggling business really bounce back to success?

In this episode, Ashlie and Whitney discuss their experiences navigating financial hardship within their company.

They talk about the challenges of sustaining and growing a business under financial strain, the importance of sales and marketing, and the necessity of making strategic sacrifices.

The conversation also covers personal insights on balancing work and family, and the lessons learned from tough decisions and unexpected expenses.

This episode is packed with perceptions on overcoming adversity and planning for long-term success.

Listen For:
03:14 - Client Crisis Management
08:52 – Navigating Growing Pains
12:10 – Smart Spending and Cutting Costs
19:34 - Sales and Marketing Magic

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Ever wondered what it takes to master the art of sales?

In this episode, Whitney and Ashlie dive into the psychology behind successful sales techniques.

Whitney shares her approach to handling sales calls, building trust with potential clients, and securing long-term contracts.

She emphasizes the importance of preparation, understanding the client's needs, and maintaining confidence, even in difficult conversations.

Ashlie highlights Whitney's skill in making clients feel comfortable and informed, ultimately leading to higher retention rates.

Listen For:
8:49 - Handling Tough Conversations
11:26 - Staying Calm Under Pressure
15:30 - Closing the Sale
20:24 - Decision-Maker Challenges

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Transparency in business: essential or overrated?

In this episode, Ashlie and Whitney look at the nuances of client communication and the importance of transparency in building trust and effective relationships.

They discuss the pros and cons of being fully transparent with clients, including the potential for creating dependency and the importance of setting boundaries and realistic expectations.

They emphasize that while transparency can lead to better client education and trust, it is crucial to balance honesty with maintaining professional boundaries to avoid over-dependence.

They also touch on the broader aspects of effective marketing strategies, highlighting that a multi-faceted approach and a strong, cohesive team are vital for success.

Listen For:
03:18 - The Pros of Full Transparency
07:58 - Setting Boundaries with Clients
09:17 - The Evolution of Client Expectations
20:45 - The Consequences of Misaligned Expectations

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Ever felt like your voice is getting lost in the crowd?

In this episode, Ashlie and Whitney share their personal stories of overcoming gender biases in leadership roles. This episode dives into the emotional and psychological challenges they've faced, how they've turned obstacles into opportunities, and the strategies they've employed to rise above adversity.

From leaning on supportive spouses to applying positive psychology and setting strong boundaries, Ashlie and Whitney offer practical advice for anyone navigating similar struggles. Tune in to hear their inspiring journey of resilience and empowerment.

Listen For:
07:42 - Balancing Emotions and Professionalism
14:44 - The Importance of Support Systems
20:08 - Using Positive Psychology in Leadership
33:20 - Maintaining Mental Health in High-Stress Roles

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Life in the C-suite is anything but predictable—just ask Whitney and Ashlie.

Whitney and Ashlie reveal the unpredictable and demanding nature of their executive roles. Sharing insights on how their days are filled with a mix of high-stakes decision-making, mundane tasks, and the constant balancing act between work and personal life.

Despite meticulous planning, their schedules often get derailed by unforeseen events. They highlight the necessity of prioritization, delegation, and mutual support within their team to maintain efficiency and sanity.

Their candid discussion highlights that leadership in any size company comes with its unique challenges and rewards.

Listen For:
03:06 – The Range and Reality of Executive Decisions
07:20 - It Takes a Village
11:05 - Learning from Overpacked Schedules
16:49 - Embracing Work-Life Balance

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Starting from scratch from fumbles to triumphs.

Ashlie and Whitney pull back the curtain on their journey becoming ambitious creators. They explore their candid reflections on overcoming imposter syndrome, stumbling through their initial attempts, and ultimately finding success by learning from a dedicated podcast producer.

They discuss the importance of being authentic, sharing relatable stories, and documenting growth for both themselves and their listeners.

Discover why they believe in giving everything a fair shot and how their podcast aims to inspire solidarity and courage in tackling new challenges.

Listen For:
3:47 Naming the Podcast Journey
06:17 Shocking Podcast Stats
11:29 The Authenticity Advantage
22:28 Podcasting as Documentation

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When work meets life in the most literal sense, it's not just about conference calls interrupted by cries for snacks—it's about redefining professionalism.

In this episode, Ashlie and Whitney reflect on the challenges and triumphs of balancing professional responsibilities with the unpredictability of raising children in a remote work environment. They discuss the foundational flexibility of their company, the evolution of its work-from-home culture, and the surprising benefits and pitfalls that emerged along the way.

Through it all, Whitney and Ashlie emerge as advocates for a remote work model that supports not only the company's growth but also the well-being and diverse needs of its employees.
Listen For:
2:37 The Beginnings of a Remote Company
4:58 Sales Challenges and Team Dynamics
9:25 Empathy in Leadership
29:17 Hybrid Work and Individual Needs

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Whitney and Ashley discuss their journey to becoming the CEO and CFO of their company, respectively. They reflect on their early roles in the company, the challenges they faced, and how they navigated through adversity.

Both highlight the importance of understanding team strengths, providing a supportive environment, and being adaptable. They also emphasize the significance of titles being just words on a page and the real value lies in the work done.

They encourage you to say yes before you’re ready, do things even when scared, and to learn from every experience as it could lead to future opportunities.

Listen For
4:28 Building Client Relationships
7:10 Leadership and Problem Solving
10:24 Work-Life Integration
14:02 Organizational Growth and Restructuring

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Whitney LinkedIn | Ashlie LinkedIn