• Coca-Cola launches a B2B media brand

  • Jun 11 2024
  • Length: 16 mins
  • Podcast

Coca-Cola launches a B2B media brand By cover art

Coca-Cola launches a B2B media brand

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  • Summary

  • Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?

    Join as we discuss:
    • The need for a personalized approach to engage your audience
    • The need for foundational research and data-driven insights to support your content
    • Thought leadership and brand building through media content

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Link to Post discussed in this episode: https://www.coca-colalens.com

    Press release:
    https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens
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