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When you're running a coffee shop or looking to start one, it's easy to look around at other companies and wonder whether they're taking a slice of a pie. Is that true? If so, should you care? How should this influence your decision making? This week we chop all this up AND MORE...well, not much more, but we do try a wild coffee from Plot and take a question about growing a coffee shop in a small town.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

We will be attending the Specialty Coffee Expo in Chicago and we want to meet up with you! Send us an email at info@valor.coffee with your ideas.

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00:00 Intro
01:14 Today’s coffee tastes like... basil ?
03:10 We will be at SCA in Chicago & we want to meet you
06:00 Can a specialty coffee shop keep growing in a small town?
14:28 Competition - how much should you care?
26:20 Focus on being your best, rather than comparing to others
38:18 The Rude Radius - How close is too close to open a competing coffee shop?
46:18 Coffee Review: Plot Colombia Geisha White Honey
56:51 Conclusion