• Course Creators HQ...All About Online Courses

  • By: Julie Hood
  • Podcast

Course Creators HQ...All About Online Courses By cover art

Course Creators HQ...All About Online Courses

By: Julie Hood
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  • Summary

  • Creating and marketing online courses sounds like it's difficult. But it doesn't have to be! Each week Julie Hood breaks down what it takes to create and sell amazing online courses. She'll share shortcuts, success stories and secrets to go from idea to completed course to successful sales - in no time flat! So if you're ready to share your expertise, make the world a better place and find your perfect students (but you're not sure exactly how!), this podcast is perfect for you. "A must listen for anyone interested in online courses!!" Wondering if your course idea is any good? Grab your free training at https://www.CourseCreatorsHQ.com/idea
    2020-2024 CourseCreatorsHQ.com.
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Episodes
  • E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales

    E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales
    Jul 30 2024
    What should you price your course? That's the million-dollar question! In this episode, let's talk about some of the factors you should consider as you pick (and test!) your prices. Get the full links and show notes at https://CourseCreatorsHQ.com/203.RELATED EPISODESE049: The Price Is Right: How to Use the 3rd P of Course MarketingE106: High Ticket vs. Low Ticket Online CoursesE117: Is Your Market Different with Neil Thompson of TeachTheGeek KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Things to consider: First, your students have to do the work to get the results (no matter what price you choose). And if they do at least 80%, you should get them results. Second thing that can happen - your course or program is not the right fit for the message or the audience. Third, your methods may not work for some students. So fourth... make sure you know who your methods work and do not work for. Fifth, pay attention to your students' experience-level and expectations from your marketing. Value vs. PriceHere are some of the things that are in-between today and the transformation of your course (the value to them):It’s just a dream or imagination right now. The student may not believe they can get there.They may not yet believe YOU can get them there.They may not believe THEY can get themselves there. Will they do the work? Have they done things in the past that didn’t work? Do they have the discipline?They may not believe in your program… yet.There may be other things they want (or need!) to spend their money on more. Especially right now, I see people being more careful about what they are buying.Practical pricing advice:You must be totally confident in your price!Work on your messaging to reinforce how do-able your program is. Help your potential students see themselves making the journey with you at their side.Use testimonials around all kinds of things – the way you work with them, the results people get, the confidence they built, even one step of your program. All those things build evidence and belief.How can potential students test-drive working with you?This one sounds a bit harsh… but especially if you are selling high ticket, are there ways to help people self-select what program is best for them. There’e more on this in episode 106, when I talked about how you want to sell.Include FAQs to help people decide if you are the right fit and whether it will be the right audience. Make sure you say who the program is NOT for.Stop focusing on what YOU would pay.Set expectations – balance them with sales messaging.Test, test, test! COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
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    16 mins
  • E202: How Chris McKee Sold Me Her Online Course - 6 Secrets You Can Use

    E202: How Chris McKee Sold Me Her Online Course - 6 Secrets You Can Use
    Jul 23 2024

    Ever analyze why you buy something? Host Julie Hood did - and in this episode she shares the 6 secrets that led her to purchase a course last week. Get the full links and show notes at https://CourseCreatorsHQ.com/202

    LINKS MENTIONED

    Join the 200th Episode Drawing and you could win a prize package worth $4,229.00! Everyone who enters gets free courses + planner!
    https://coursecreatorshq.com/200drawing

    Sign up for Chris McKee’s emails here: (not an affiliate link - scroll to bottom of page)
    https://coursecreatorshq.com/DivineFarmerHealth


    RELATED EPISODES
    E059: Sales Page Design for Online Courses
    E049: The Price Is Right: How to Use the 3rd P of Course Marketing
    E071: Color Theory to Sell More Courses
    E052: Email Marketing – The 6 Cs for Online Course Creators
    E090: 7 Big Email Mistakes Online Course Creators Make
    E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Secret #1 - Timing was perfect.

    Secret #2 - Referral from my friend.

    Secret #3 - Price was right (and reasonable).

    Secret #4 - Super simple Sales Page (I was already sold so it worked)

    Secret #5 – So many good email techniques!

    • Emails every day?
    • Really good subject lines – Question + Solution
    • Large font?
    • Huge “Sign Up Today” button
    • 3 parts to content: Question / Imagine if / Call to Action
    • Rework your marketing messages to say the same thing, over and over

    Secret #6 - Good graphics


    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    YouTube
    https://coursecreatorshq.com/YouTubePodcast

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    20 mins
  • E201: How to Use a Webinar to Sell Your Online Course - use this checklist!

    E201: How to Use a Webinar to Sell Your Online Course - use this checklist!
    Jul 16 2024

    One of the best ways to sell your course is with a webinar (or masterclass)! Use this episode to walk you through some of the decisions you need to make on how to create your webinar - plus what you will say to reach your students! See the full links and shownotes at https://CourseCreatorsHQ.com/201

    LINKS MENTIONED

    Join the 200th Episode Drawing and you could win!
    https://coursecreatorshq.com/200drawing

    Get your copy of the Webinar Checklist mentioned in the episode:
    https://coursecreatorshq.com/PocastWebinarChecklist

    Use AddEvent.com to help your signups easily add the event to their calendars:
    https://CourseCreatorsHQ.com/AddEvent

    RELATED EPISODES
    E060: Don’t Be Boring: 10 Ways to Spice Up Your Presentations
    E138: No More Bad Zoom with Robbie Samuels
    E140: 5 Secrets to Better PowerPoints & Slide Shows
    E156: Launching to Crickets? Here are 15 Questions to Ask Yourself

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Before you schedule your next webinar/masterclass, make sure you consider some of the key decisions you need to make. They are summarized here in this free checklist:
    https://coursecreatorshq.com/PocastWebinarChecklist

    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    YouTube
    https://coursecreatorshq.com/YouTubePodcast

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    18 mins
Leadership Marketing Economics
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