Episodes

  • E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales

    E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales
    Jul 30 2024
    What should you price your course? That's the million-dollar question! In this episode, let's talk about some of the factors you should consider as you pick (and test!) your prices. Get the full links and show notes at https://CourseCreatorsHQ.com/203.RELATED EPISODESE049: The Price Is Right: How to Use the 3rd P of Course MarketingE106: High Ticket vs. Low Ticket Online CoursesE117: Is Your Market Different with Neil Thompson of TeachTheGeek KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Things to consider: First, your students have to do the work to get the results (no matter what price you choose). And if they do at least 80%, you should get them results. Second thing that can happen - your course or program is not the right fit for the message or the audience. Third, your methods may not work for some students. So fourth... make sure you know who your methods work and do not work for. Fifth, pay attention to your students' experience-level and expectations from your marketing. Value vs. PriceHere are some of the things that are in-between today and the transformation of your course (the value to them):It’s just a dream or imagination right now. The student may not believe they can get there.They may not yet believe YOU can get them there.They may not believe THEY can get themselves there. Will they do the work? Have they done things in the past that didn’t work? Do they have the discipline?They may not believe in your program… yet.There may be other things they want (or need!) to spend their money on more. Especially right now, I see people being more careful about what they are buying.Practical pricing advice:You must be totally confident in your price!Work on your messaging to reinforce how do-able your program is. Help your potential students see themselves making the journey with you at their side.Use testimonials around all kinds of things – the way you work with them, the results people get, the confidence they built, even one step of your program. All those things build evidence and belief.How can potential students test-drive working with you?This one sounds a bit harsh… but especially if you are selling high ticket, are there ways to help people self-select what program is best for them. There’e more on this in episode 106, when I talked about how you want to sell.Include FAQs to help people decide if you are the right fit and whether it will be the right audience. Make sure you say who the program is NOT for.Stop focusing on what YOU would pay.Set expectations – balance them with sales messaging.Test, test, test! COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
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    16 mins
  • E202: How Chris McKee Sold Me Her Online Course - 6 Secrets You Can Use

    E202: How Chris McKee Sold Me Her Online Course - 6 Secrets You Can Use
    Jul 23 2024

    Ever analyze why you buy something? Host Julie Hood did - and in this episode she shares the 6 secrets that led her to purchase a course last week. Get the full links and show notes at https://CourseCreatorsHQ.com/202

    LINKS MENTIONED

    Join the 200th Episode Drawing and you could win a prize package worth $4,229.00! Everyone who enters gets free courses + planner!
    https://coursecreatorshq.com/200drawing

    Sign up for Chris McKee’s emails here: (not an affiliate link - scroll to bottom of page)
    https://coursecreatorshq.com/DivineFarmerHealth


    RELATED EPISODES
    E059: Sales Page Design for Online Courses
    E049: The Price Is Right: How to Use the 3rd P of Course Marketing
    E071: Color Theory to Sell More Courses
    E052: Email Marketing – The 6 Cs for Online Course Creators
    E090: 7 Big Email Mistakes Online Course Creators Make
    E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Secret #1 - Timing was perfect.

    Secret #2 - Referral from my friend.

    Secret #3 - Price was right (and reasonable).

    Secret #4 - Super simple Sales Page (I was already sold so it worked)

    Secret #5 – So many good email techniques!

    • Emails every day?
    • Really good subject lines – Question + Solution
    • Large font?
    • Huge “Sign Up Today” button
    • 3 parts to content: Question / Imagine if / Call to Action
    • Rework your marketing messages to say the same thing, over and over

    Secret #6 - Good graphics


    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    YouTube
    https://coursecreatorshq.com/YouTubePodcast

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    20 mins
  • E201: How to Use a Webinar to Sell Your Online Course - use this checklist!

    E201: How to Use a Webinar to Sell Your Online Course - use this checklist!
    Jul 16 2024

    One of the best ways to sell your course is with a webinar (or masterclass)! Use this episode to walk you through some of the decisions you need to make on how to create your webinar - plus what you will say to reach your students! See the full links and shownotes at https://CourseCreatorsHQ.com/201

    LINKS MENTIONED

    Join the 200th Episode Drawing and you could win!
    https://coursecreatorshq.com/200drawing

    Get your copy of the Webinar Checklist mentioned in the episode:
    https://coursecreatorshq.com/PocastWebinarChecklist

    Use AddEvent.com to help your signups easily add the event to their calendars:
    https://CourseCreatorsHQ.com/AddEvent

    RELATED EPISODES
    E060: Don’t Be Boring: 10 Ways to Spice Up Your Presentations
    E138: No More Bad Zoom with Robbie Samuels
    E140: 5 Secrets to Better PowerPoints & Slide Shows
    E156: Launching to Crickets? Here are 15 Questions to Ask Yourself

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Before you schedule your next webinar/masterclass, make sure you consider some of the key decisions you need to make. They are summarized here in this free checklist:
    https://coursecreatorshq.com/PocastWebinarChecklist

    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    YouTube
    https://coursecreatorshq.com/YouTubePodcast

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    18 mins
  • E200: 23 Tips for Course Creators Who Want to Podcast & Reach More Students

    E200: 23 Tips for Course Creators Who Want to Podcast & Reach More Students
    Jul 9 2024
    We're celebrating 200 episodes of the Course Creators HQ... All About Online Courses podcast! Come join us for 23 tips on using podcasting - and what we did to become a top 2.5% podcast worldwide! Thank you for your support! Get the full links and show notes at https://CourseCreatorsHQ.com/200! LINKS MENTIONED Join the 200th Episode Drawing and you could win! https://coursecreatorshq.com/200drawing To research podcasts: https://coursecreatorshq.com/ListenNotes To find podcast guest opportunities, consider: https://CourseCreatorsHQ.com/PodMatch To create a year's worth of social media posts: https://CourseCreatorsHQ.com/MissingLettrDemo To create a "bucket" of recurring posts: https://CourseCreatorsHQ.com/SocialBee To summarize and repurpose episodes: https://CourseCreatorsHQ.com/Castmagic To host your podcast: https://coursecreatorshq.com/Simplecast To get your equipment and microphone: https://coursecreatorshq.com/PodcastEquipment To listen on YouTube:https://coursecreatorshq.com/YouTubePodcast RELATED EPISODES E056: Should Course Creators Have a Podcast?E062: Podcast Secrets for Online Course Creators from the GurusE100: 100th Episode Celebration + Podcast Lessons No One Else Will Tell You! KEY TAKEAWAYS FOR ONLINE COURSE CREATORS 23 Tips for Course Creators Who Want to Podcast & Reach Students1. Start by guesting on 3 podcasts - use ListenNotes.com or PodMatch.com to find top podcasts2. Consider solo podcasts 3. Make a list of 52 episode topics4. Use SEO to find more listenters5. Add keywords to your titles and hashtags6. Promote, Promote, Promote (I use MissingLettr and SocialBee)7. Repurpose, Repurpose, Repurpose8. Use Castmagic to summarize content9. Add Transcripts10. Include related episodes 11. Create playlists around certain topics12. Review your analytics13. Post on the same day every week14. Make your show notes as summaries instead of teasers15. Keep episodes short (15-20 minutes)16. Get a good microphone17. Give yourself permission to just do audio (and not video)18. Use the same graphic19. Add the RSS feed to YouTube20. Have a launch party to kickoff21. Ask for reviews22. Monetize with your courses and coaching - and not ads23. The most important rule: Be committed to every week episodes COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
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    23 mins
  • E199: Feeling the Creator Economy Pinch? Try These 11 Ideas for Course Creators

    E199: Feeling the Creator Economy Pinch? Try These 11 Ideas for Course Creators
    Jul 2 2024

    Are you feeling the Creator Economy Pinch? Have you noticed that your marketing isn't working like it used to? Have you had a launch to crickets? What can you do about it? How can you boost sales? Let's discuss it in this episode - get the full links and show notes at https://CourseCreatorsHQ.com/199

    LINKS MENTIONED

    Come join us for Course Sales Launchpad Special Offer through July 7, 2024 – https://CourseCreatorsHQ.com/CPWspecial


    RELATED EPISODES

    E137: You Don’t Have to Niche Your Online Course
    E136: When To Hire Experts for Your Online Course Business
    E129: 6 Move-The-Needle Steps for Your Online Course Business

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    What are some ways you can find some new students?

    1. Make more offers – July celebration!
    2. Make more niched offers – Mini-Course Magic to specific niches – helps with partners
    3. Try new ways to get in front of more people
    4. Know your numbers – what is the minimum $ you need to make and how can you add a recurring coaching or membership option to hit that minimum
    5. Offer something new – Client-Getting Funnel with direct messaging,
    6. Find new tools to make you more efficient – talks with an AI tool right now
    7. Turn off the news – don’t need
    8. Read your testimonials again – to build your confidence
    9. Learn (or expand) a new skill –
    10. Find new partners – I’m sharing new places for my students to swap their freebies and find new audiences
    11. Target a completely different audience – launching a new division

    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    14 mins
  • E198: 16 Video Recording Tools for Online Course Creators

    E198: 16 Video Recording Tools for Online Course Creators
    Jun 25 2024

    Do you have a favorite tool for recording videos, especially course videos? In this episode, host Julie Hood goes through 16 different video recording tools you can consider using for your courses. Get all the links and full show notes at https://CourseCreatorsHQ.com/198

    RELATED EPISODES

    E128: Create Online Course Videos More Quickly
    E149: 12 Video Secrets from Lou Bortone
    E047: Improve Your Course Videos with These 5 Secrets
    E007: Videos, Audios and PDFs… Oh My!

    LINKS MENTIONED
    (Note: some of these are affiliate links.)

    Zoom - https://CourseCreatorsHQ.com/Zoom

    Zoom Clips - https://coursecreatorshq.com/ZoomClips

    Loom - https://coursecreatorshq.com/loom

    Camtasia - https://coursecreatorshq.com/camtasia

    Powerpoint - https://coursecreatorshq.com/powerpoint

    Descript - https://coursecreatorshq.com/descript

    Searchie - https://coursecreatorshq.com/searchie

    Tella - https://coursecreatorshq.com/tella

    Quicktime (Mac only) - https://coursecreatorshq.com/quicktime

    Screen Flow (Mac only) - https://coursecreatorshq.com/Screenflow

    IMovie (Mac only) - https://coursecreatorshq.com/imovie

    Live streaming:

    Restream - https://coursecreatorshq.com/restream

    Streamyard - https://coursecreatorshq.com/streamyard

    ECamm Live (Mac only) - https://coursecreatorshq.com/ECamm

    Podcast / Guest recording:

    Riverside - https://coursecreatorshq.com/riverside

    Squadcast - https://coursecreatorshq.com/Squadcast

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    How do you pick a tool?

    Use the one that you find the easiest, that fits into your budget and that you are the most comfortable with.

    Then you can always upgrade in the future!


    COME VISIT JULIE!

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    16 mins
  • E197: One Offer + One Lead Magnet + One List-Building Technique for Sales

    E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
    Jun 18 2024

    What's your process tor each your students & sell your online course? You really need just 3 things: Your Offer, One Lead Magnet and One List Building Technique. In this episode, we talk about what you need - and how to figure out where to focus! Get the full links and show notes at https://CourseCreatorsHQ.com/197

    LINKS MENTIONED

    IT'S OPEN!
    Best offer ever to help you... Course Profits Accelerator 2.0. Let's figure out exactly where you should focus! And then implement like crazy! You also get Mini-Course Magic! Come join us here before July 1, 2024:

    https://CourseCreatorsHQ.com/CPA

    RELATED EPISODES

    E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
    E181: 7 Steps to Launch Your Online Course Like a Pro
    E106: High Ticket vs. Low Ticket Online Courses



    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Use your Customer Journey to find one early step in your process. That becomes your lead magnet. Something your subscriber can walk away with and feel like they can use whether or not they continue... but the most logical step is to continue with your your full course and training.

    For list-building, start with one (quicker) technique and then expand.

    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    12 mins
  • E196: 5 Secrets to CONVERT and Reach More Online Course Students

    E196: 5 Secrets to CONVERT and Reach More Online Course Students
    Jun 11 2024

    What do you do to CONVERT potential students into paying students? Today let's talk about 5 secrets you can use to convert more - and to do it more easily! See full show notes and links at https://CourseCreatorsHQ.com/196


    COMING SOON!
    Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!


    LINKS MENTIONED

    Come join us for the Course Profits Challenge! It's free -
    https://coursecreatorshq.com/PodcastChallenge


    RELATED EPISODES

    E192: The Build-Nurture-Convert Framework for Online Course Creators
    E193: BUILD Your Next Online Course… Where Do You Start?
    E195: 6 Traits to NURTURE Your Community & Reach Your Perfect Students

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

    Secret #1 - Use Persuasive Language!
    Secret #2 - Track Your Results
    Secret #3 - Pay Attention to Subject Lines & Headlines
    Secret #4 – Make More Offers (and Change Them Up!)
    Secret #5 – Work on Your Sales Pages


    COME VISIT JULIE!

    Get on the email list AND get the FREE Ultimate Course Creators Planner -
    https://coursecreatorshq.com/2024PlannerPodcast

    Get this free course - Is My Course Idea Any Good? here -
    https://www.coursecreatorshq.com/idea

    GoodPods
    Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)

    Website
    https://www.CourseCreatorsHQ.com

    Facebook
    https://www.facebook.com/CourseCreatorsHQ

    Instagram
    https://www.instagram.com/CourseCreatorsHQ

    Twitter
    https://www.Twitter.com/CourseHQ

    Threads
    https://www.threads.net/@coursecreatorshq

    Disclaimers
    https://coursecreatorshq.com/disclaimers/
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    15 mins