Self-trust changed my life and has defined my career and business strategies. Today, I'm sharing 3 ways to double your demand using self-trust. You'll walk away with an action plan to operate from your own center instead of outsourcing your self trust to other people.

Sometimes it's the simplest things that are the most profound. The thing that feels unbelievably easy to you is the thing you can charge the most for. The marketing tactic that feels as natural as breathing is what will bring in the most clients. If we just have a framework to continually call ourselves home to our own compass, we'll stop being rerouted by other people's maps.

The three strategies we'll be covering to double your demand:

#1: Get clear on your thought leadership and the unmet need that you serve in the market.

Your thought leadership is your response to the unmet need or gap that you serve. Once you're clear on your thought leadership, you understand that it's actually a good thing that you feel like you're the only one saying what you're saying.

#2: Embody your expert identity

We often discount our own expertise. And that trickles down to negatively effect everything else. We'll be covering how exactly you can take stock of things like client results, past experience, and more to build up this trust.

#3: Lead with your gifts

And in order to lead with your gifts, you have to understand what those gifts are. So we'll be covering the process of a transferrable skills audit and my signature belief bookmarking process. Both of these frameworks will help you in all three areas.

Connect with me:

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Today's guest hit her biggest quarter in three years while embracing the art of celebration again in Reclamation. Betty Chan is an authenticity coach who guides code switchers to confidently embrace who they are by shedding their armor.

At the core of her approach is the concept of Kintsugi. Kintsugi is the Japanese art of repairing broken pottery by mending the areas of breakage with urushi lacquer dusted or mixed with powdered gold, silver, or platinum. This art reminds us not to abandon parts of ourselves when things fall apart, but to mend them back together with the light of experience.

Earlier this year, Betty brought her excitement about a few new leads to the Reclamation community. For a variety of reasons, some of those leads fell through and Betty brought her disappointment to the group. By working through this in community and re-grounding into the understanding that every little step should call for celebration, Betty locked in an incredibly successful quarter.

In this episode, we're chatting about:

• What happened during Betty's record breaking quarter
• Betty's journey to coaching
• The power of celebrating micro moments
• The strength of leading with gentleness

Connect with Betty:

• Website
• Linkedin
• Instagram
• Youtube
• Check out her other podcast interviews

Connect with me:

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No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as a strategy based on your own evidence and data. Making decisions this way is what builds self trust as a CEO because it gives you the confidence to understand exactly WHY you're doing what you're doing.

After listening to this episode and diving deeper in the Double your Demand through Self-Trust Strategies workshop I’m hosting on July 17, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them.

So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that future you knows what to do when it’s time to make a decision.

To help you trust your marketing, gather evidence of:

1. How people are discovering you (these are your visibility strengths)
2. What made them reach out to work with you? (conversion strengths)

To help you trust your expertise, do a transferrable skill audit:

• What is all the lived experience that you're putting to work to solve problems for your clients?
• What are all of the skills you now have that help you support your clients?

To help you trust your thought leadership, ask yourself:

• What have people quoted you on that is unconventional?
• If you've already been asked to speak at a podcast or convention, what was the topic?
• What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it?

Connect with me:

• Website
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• Linkedin

For the first 30 years of my life, I was the last person on Earth I would ever trust. I always looked to other people as a compass, hoping for approval. And this pattern that effects so many of us as daughters of immigrants has repercussions beyond simple insecurity.

For me, it manifested into an abusive relationship where I was constantly gaslit for years. So I created a system to prove to myself that I am not crazy. In fact, I'm the MOST trustworthy person in my life and I'm entirely capable of being my own compass to make hard decisions and walk a path none of my friends or family have walked before.

Creating a System for Self-Trust Looked Like:

• Quitting my job to solo travel
• Moving to London to start a tech company
• Getting divorced again while I was pregnant and moving back home
• Making the decision to leave the corporate work force and start a business despite multiple promising job offers

Because of this process, I’ve made almost a million dollars as a single mom, with a business that doesn’t look like ANYONE elses. I've been on 30 podcasts without pitching and had dozens of speaking engagements without pitching.

I'm creating a lane that no one else is in by learning how to trust myself. This is why I am the most qualified person to teach you how to rebuild your relationship with yourself through your business.

In this episode, we're chatting about:

• The story that brought me here - from leaving an abusive relationship to picking up and moving to London
• How I rebuilt my self trust using a system I now use in my business and with my clients called Belief Bookmarking
• How I used the Belief Bookmarking system to bring back self trust when I thought I'd lost it (I wound up making 80k in the last 2 months after having made 70k in the first 10)
• What those doubled and tripled outcomes and collapsed timelines have looked like for my clients

Connect with me:

• Website
• Instagram
• Linkedin

Mentioned in this episode:

6 Figure Self-Trust Leadership Series

Lack of self trust is one of the most expensive and silent problems affecting women owned businesses, especially if you’re a WOC or First Gen. It can even present as something productive!

If you're investing in different programs and getting all types of certifications, you might think you're doing all the "right" things. But the fact is, entrepreneurship isn't like any other institution that has set guideposts and accolades to collect along the way. In school, it's really easy to understand if you're doing well or not. In entrepreneurship, no one is here to give you A+...no one except you.

A lack of self trust tends to affect 3 main areas:

1. You second guess your marketing

2. You underprice or experience imposter syndrome (bc you’re undervaluing your expertise and don’t fully recognize it),

3. You water down your thought leadership

Until you fully re-learn the skill of self trust, you will keep trying to outsource it to different programs, coaches and “figures of authority." And while these programs could be providing a life-changing strategy, you won't be able to make the decisions necessary to execute if you're not able to access your own self-trust FIRST.

So in today's episode, we're digging into why a lack of self-trust is so common and how it might be showing up in sneaky ways in your business. So if you've been in your head a lot, re-listen to this episode and stay tuned for the rest of the 6 Figure Self Trust three episode series!

Connect with me:

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Mentioned in this episode:

6 Figure Self-Trust Leadership Series

What's the difference between selling to an organization versus individual clients? My Reclamation client Patti Dayleg, exclusively coaches within organizations and May of this year, she already doubled her revenue compared to 2023 through organizational contracts alone.

Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.

Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience.

Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based.

She has been able to land contracts by leveraging the relationships and reputation she already has.

In this episode, we're chatting about:

• How she doubled organizational contract revenue over last year, in just the first 5 months of 2024
• How to leverage your strengths to solve bigger problems for organizations vs individuals
• Harnessing the network you already have
• Areas of opportunity that already exist within organizations that you could be solving
• How you can get started working with organizations using your transferrable skills and network

Connect with Patti:

• Linkedin
• Join her weekly email series: A Sunday Kind of Love

Connect with me:

• Linkedin
• Instagram
• Website

If you'd rather send a voice memo than a text, this episode is for you. As someone with ADHD, I identify as a verbal processor and tend to shut down when typing emails on a computer.

But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.

Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset.

I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.

I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched.

In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.

This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.

In today's episode, we're talk about:

• The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emails
• Why verbal processors have a hard time writing emails
• Kirsten's framework for starting an email without the writer's block
• How centering problem awareness leads to more sales
• What we mean when we say "email is a business model"

P.S. Applications are open for 1:1 coaching to begin the week of August 5th.

Connect with Kirsten:

• Website
• Instagram
• Listen to her podcast

Connect with me:

• Linkedin
• Instagram
• Website

The thing about being a WOC business owner is that we tend to use our big hearts against ourselves. When all you want to do is serve, it's understandable that you'd put yourself on the back burner. In fact, that tendency is often the first thing that's modeled to us as children.

But here's the thing: abandoning our own needs, energetically or monetarily, is a huge disservice to everyone around us. It's the old adage of "put your mask on before putting on your neighbors." For example, if I'm undercharging, I actually can't help people the way I want to because I'm constantly worried about how I'm going to support my daughter.

So today, I'm going through the four energy and profit leaks that are most common amongst WOC entrepreneurs.

Here's a quick rundown:

1. Juggling too many things before you have the profit and support for it.

We all need to be prioritizing profit first. You need demand for ONE offer before the profit can create out of overflow. Spreading yourself too thin from the beginning looks like trying to create an offer for every conceivable buyer.

2. We make things “accessible” before making them sustainable.

You can’t lift 100 people onto a lifeboat. It costs money to run programs at scale. Profit first, then scale. You can help more people for free through your emails, podcasts, and workshops. But focus on making the result so good that you have less thoughts about the price. If we forget to build the belief that our offers change lives, it's hard to sell a sustainable offer.

3. Tendency to over-index on education and service.

I'm seeing WOC teaching and running free workshops with no clear sell and leading free groups. But then they’re not building a clear bridge to your offer. Spend more copy “real estate” building a bridge + talking about the offer!

4. Discomfort with rest and calendar space.

Most of us associate hard work with keeping us safe. This has been true for past generations, and it was even modeled to us through our mothers. But in business, million-dollar thinking occurs in calendar space.

If you enjoy this episode, please remember to leave a review and share the show with friends!

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