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Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.

Key Insights You Don’t Want to Miss:

Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.

Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.

Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.

Why Listen?

Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.

Marketing Strategies: Explore creative ways to engage customers and boost retail sales.

Scaling Tips: Hear practical advice on scaling from a local business to a national brand.

Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.

Timestamps:

00:00 - Introduction

02:00 - Launching MiLa and Initial Challenges

07:00 - Transition to Frozen Food and Nationwide DTC Expansion

14:00 - Creative Advertising Strategies on Meta

20:00 - Overcoming Logistics and Supply Chain Challenges

28:00 - Entering Retail and Unique Marketing Campaigns

36:00 - Future Growth and Product Expansion

Hashtags:

#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship

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“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.

Jordan Gordon, Pilothouse Retention Director

Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.

Key Insights You Don’t Want to Miss:

Automations Overload: Learn how to identify and streamline overgrown email automations.

Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.

Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.

Why Listen?

Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.

Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.

Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.

Tune in to learn how to clean up your email automations and boost your marketing efficiency!

Timestamps:

0:00 - Introduction: Mastermind Events and Addiction to Hosting

2:00 - Overview of C-Suite Mastermind Event 2024

6:00 - Importance of Email Automations

8:00 - Differences Between Campaigns and Automations

12:00 - Streamlining and Simplifying Email Automations

18:00 - Avoiding Automation Overload and Maintaining Efficiency

22:00 - Preparing for Q4: Importance of Early Planning

25:00 - Monitoring Email Deliverability and Addressing Issues

28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign

Hashtags:

#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth

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Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.

Key Insights:

Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.

Product Development: Focused on creating a high-quality product with extensive taste testing and market research.

Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.

Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.

Why Listen?

Learn how to leverage celebrity influence authentically.

Understand the challenges and strategies of rapid international expansion.

Get inspired by unconventional marketing tactics that break through the noise.

Timestamps:

00:00 Introduction and Event Promotion

03:00 Duncan Frew on the Genesis of Wolfie's Whiskey

07:00 Marketing Strategy: Leveraging Rod Stewart's Influence

12:00 Overcoming Challenges in Distribution and Sales

16:00 The Importance of Repeat Purchases in Whiskey Sales

21:00 Innovative and Outlandish Marketing Tactics

25:00 Supporting Retail with Unique Marketing Approaches

30:00 Thinking Globally, Acting Locally in Whiskey Sales

32:00 Personal Advice on Drinking and Selling Whiskey

Hashtags:

#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast

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Hello and welcome to the DTC Podcast!

Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.

Key Insights:

Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.

Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.

Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.

Why You Should Listen:

Get actionable tips on creating high-converting landing pages.

Learn about the importance of aligning ad angles with landing page content.

Discover the strategic advantage of using Pilothouse's Warp Drive tool.

By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.

Timestamps:

0:00 - Introduction to Mastermind Events and DTC Podcast

2:30 - Overview of the Victoria, BC Mastermind Event

4:00 - Importance of Custom Landing Pages in E-commerce

6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear

8:45 - How to Make About Pages Shoppable

11:00 - The Role of Landing Pages in Ad Campaigns

13:30 - Effective Use of Landing Pages for Promo Campaigns

15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages

17:15 - Evergreen Ads and Landing Pages for Q4 Prep

19:30 - Tips for Beginners: Turning About Pages into Sales Pages

22:00 - The Power of Founder's Story on Landing Pages

24:15 - Technical Elements of High-Performing Landing Pages

26:30 - Enhancing Pages with Personalization and Dynamic Content

28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages

30:00 - The Second Step Optimization with Warp Drive

32:00 - Conclusion and Call to Action

Hashtags:

#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney

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Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innovative thinking.

Key Insights:

Leveraging TikTok’s organic reach and subsidized discounts to drive viral marketing.

Targeting niche audiences with tailored content to maximize engagement.

The importance of high-quality, well-designed products in building a loyal customer base.

Why Listen:

Discover the strategies behind Kiaura Eyewear’s rapid growth.

Learn about the challenges and solutions in scaling a DTC eyewear brand.

Gain insights into effective social media marketing and content creation.

Timestamps:

00:00 - Introduction and Mastermind Events Overview

02:00 - Parker Godfrey's Journey from High School Football to Entrepreneurship

06:00 - The Challenges and Successes of Launching Kiaura Eyewear

10:00 - Leveraging TikTok Shops for Explosive Growth

14:00 - Designing Unique and Functional Sunglasses Inspired by Architecture

18:00 - The Importance of Consistent Organic Content on TikTok

22:00 - Balancing TikTok and Meta for Effective Customer Acquisition

26:00 - Exploring the Potential of Google Ads for DTC Brands

28:00 - Benefits of a 1099 Workforce and Focusing on Core Strengths

31:00 - Parker's Vision for the Future of Kiaura Eyewear

Hashtags:

#DTC #Ecommerce #TikTokMarketing #KiauraEyewear #Entrepreneurship #SocialMediaMarketing #OrganicGrowth #InfluencerMarketing #DirectToConsumer #EyewearDesign #StartupJourney #BusinessGrowth #SEO #Podcast #DigitalMarketing #BrandStorytelling #ContentCreation #TikTokShops #SmallBusiness #MarketingStrategies

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Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines.

Key Takeaways:

Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs.

Light Controversy: How sparking debates can drive comments and lower your cost per engagement.

Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs.

Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic.

Timestamps:

00:00 - Introduction: Mastermind Events for Marketers

02:00 - Top Funnel Strategies: Key Speakers and Success Stories

04:00 - The Role of Humor in Advertising

06:00 - Engaging with Audience through Comments and Click-Through Rates

08:00 - Creating Controversial Ads for Increased Engagement

10:00 - Using Limited Edition Product Drops for New Customer Acquisition

12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs

14:00 - Emotional Targeting: The Power of Specific Ads

16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event

Hashtags:

#MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing

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Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.

https://minisocial.com

Key Takeaways:

Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.

High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.

Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.

Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.

Timestamps:

00:00 - Introduction to Minisocial and Influencer Campaigns

02:45 - The Evolution of UGC and Its Impact on Brands

05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform

08:00 - Running High Volume Micro-Influencer Campaigns

11:00 - The Role of TikTok Shops in Modern E-Commerce

13:30 - Trends in the DTC Space: Personal Care and CPG Innovations

16:00 - Leveraging AI for Efficient Influencer Campaign Briefs

19:00 - Authenticity in Influencer Marketing and UGC

22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns

25:30 - The Future of UGC: From Small Screens to Big Screens

28:00 - Conclusion and Special Offers for DTC Podcast Listeners

Hashtags:

#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast

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Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth.

https://ffups.com

Key Insights:

Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement.

Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail.

Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space.

Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way.

Timestamps:

00:00 - Introduction and Initial Strategy

02:00 - Adjusting Go-to-Market Strategy

05:00 - Building FFUPs: Inspiration and Market Gaps

07:00 - Flavor Innovation and Consumer Preferences

10:00 - Challenges and Insights from Amazon Sales

12:00 - Future Plans and Marketing Strategies

15:00 - Importance of Sampling and Retail Presence

18:00 - Using DTC for Customer Engagement

21:00 - Content Creation and Social Media Strategies

24:00 - Closing Thoughts and Final Insights

Hashtags:

#DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur

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