• David Keene, European CMO of Wipro

  • Jun 26 2024
  • Length: Less than 1 minute
  • Podcast

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David Keene, European CMO of Wipro

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  • Summary

  • Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and […]
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Management Marketing Economics
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