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The Business of Marketing

By: Advertising Week
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  • Summary

  • Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
    Copyright © 2024 Demand Exchange and Advertising Week
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Episodes
  • David Keene, European CMO of Wipro

    David Keene, European CMO of Wipro
    Jun 26 2024
    Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and […]
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    Less than 1 minute
  • Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink

    Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink
    Jun 26 2024
    Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of […]
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    Less than 1 minute
  • Simon Morris, VP of International Marketing at Adobe

    Simon Morris, VP of International Marketing at Adobe
    Jun 26 2024
    Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry.
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    Less than 1 minute
Management Marketing Economics
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