When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.

That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.

In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.

If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.

Marc Scott on Instagram - https://instagram.com/marcscott

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* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

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• Designing a logo is a complex process with many layers required to tell the right story.
• Working with a human designer makes the logo design process easier and more enjoyable.
• Color plays a significant role in brand perception and should be chosen carefully.
• A logo should reflect the client's brand and speak on their behalf when they're not present.
• AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
• Considerations in design include color, consistency, and the use of print materials.