A voice over conference dedicated to the business side of voice over? Yes please!

In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.

Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!

Not only is this episode incredibly insightful, it's also a lot of fun!

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Running a voiceover business requires more than just talent in the booth.
• Voice actors need to adapt to changes in the industry and take charge of their own careers.
• It is important to find trustworthy teachers and avoid predatory coaches.
• Success in voiceover takes time, dedication, and a willingness to learn.
• Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work.
• Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences.
• VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors.

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.

That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.

In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.

If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Designing a logo is a complex process with many layers required to tell the right story.
• Working with a human designer makes the logo design process easier and more enjoyable.
• Color plays a significant role in brand perception and should be chosen carefully.
• A logo should reflect the client's brand and speak on their behalf when they're not present.
• AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
• Considerations in design include color, consistency, and the use of print materials.

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.

However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.

In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.

Marc Scott on Instagram - https://instagram.com/marcscott

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.
• Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions.
• Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved.
• Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance.
• Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio.
• The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry.
• Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions.
• Interpreting and using data effectively is key, as data alone does not provide answers or solutions.