• Building a Science-First Direct Selling Brand with Staying Power
    Aug 29 2024

    On the latest episode of Direct Approach “Building a Science-First Direct Selling Brand with Staying Power” Wayne and Daniel Picou take an in-depth look at the importance of open communication, cultural sensitivity, and collaboration in building a thriving global enterprise. A successful entrepreneur and Founder and CEO of Three International, Daniel Picou boasts a wealth of experience in the direct selling industry.

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    51 mins
  • What it Takes to Lead Through Digital Transformation
    Aug 15 2024

    In the latest episode of Direct Approach, Wayne talks with Plexus CEO Gene Tipps. Gene brings over 25 years of experience in the direct selling space, encompassing a diverse range of leadership roles across startups and multimillion-dollar organizations. With a proven track record in operational excellence and strategic oversight, his transition to CEO at Plexus offers a wealth of knowledge that will resonate with aspiring and current leaders.

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    46 mins
  • Direct Selling Gets Fluid: A Digital Transformation Built for the Channel
    Aug 1 2024

    This episode of Direct Approach features Ryan Scott, Neumi’s Chief Strategy Officer. Ryan shares Neumi’s inspiring story and explains how they empower distributors and embrace data to keep their strong startup momentum going. Ryan and Wayne are joined by Mike Tingey and Brandon John from Fluid, the innovative company behind the most talked about app in the channel. Learn what the app has done for Neumi and discover what it could do for you!

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    1 hr and 17 mins
  • Navigating the Canadian Market: A Masterclass for Direct Selling Success
    Jul 18 2024

    This episode of Direct Approach features Peter Maddox, President of Canada’s Direct Sellers Association. Peter provides a Masterclass on how direct selling companies can thrive in Canada and explain the regulatory ins and outs of the market. He’ll also share his expertise on the generational shifts impacting the channel, the vital role of storytelling and how technology fuels future success! Join Wayne and Peter as they cover all this and more in a can’t-miss episode!

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    57 mins
  • Fresh Takes: Innovative and Unexpected Approaches to Customer and Consultant Retention
    Jul 4 2024

    This episode of Direct Approach features Heidi Leist, Founder and CEO of Lemongrass Spa. Heidi shares how her passion for toxin-free skincare products led her to build a thriving company. You’ll discover how Heidi’s innovative approach to marketing and retention has created a culture that emphasizes personal interactions and unwavering belief. And you don’t want to miss her fresh takes on product development and promotions! Join Wayne and Heidi as they cover all this and more in this lively episode!

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    51 mins
  • The Power of PR: Direct Selling's Unique Challenges and Opportunities
    Jun 20 2024

    Don’t miss this one-of-a-kind episode of Direct Approach featuring Chris
    McDermott, CEO of UK-based The 1:1 Diet by Cambridge Weight Plan. Chris shares
    fascinating insights from across the pond, including the unique challenges and
    opportunities of leading an employee-owned company; powerful PR strategies
    specifically for direct selling; and the importance of developing your own leadership
    style. Join Wayne and Chris as they cover all this and more in a candid episode!

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    1 hr and 17 mins
  • Crafting a High-Performance Culture: Insights from the CSO of a $3 Billion Company
    Jun 6 2024

    This episode of Direct Approach provides a blueprint to sustainable success—you’ll come away with a clear understanding of how PM-International has been able to achieve year-over-year growth for THREE DECADES! Join Wayne and his guest Gordon Hester, PM’s CSO of the Americas. They’ll cover PM’s strategies in a candid conversation full of actionable insights and advice. Next level your growth with key takeaways from PM—#6 on DSN’s Global 100.

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    1 hr and 16 mins
  • Product Advocacy: How Belief Can Build a Business
    May 23 2024

    This episode of Direct Approach takes a look at Young Living’s origin story with Mary Young, the company’s inspirational Co-Founder & CEO. Mary recounts how the company started and the lessons they’ve learned about building belief, staying true to your roots and the importance of believing in your products and their potential. You’re sure to be inspired and encouraged by Mary’s story of this successful company built with passion and purpose.

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    34 mins