Does this sound familiar?

You've been told to rely on Airbnb reviews to trust your short term rental guests, but still end up with stained sheets and broken furniture. The frustration of not knowing who's booking on your website is real. But what if there's a better way to know your guest and build trust from the start? Let's uncover the effective trust marketing strategies and guest verification secrets for property managers.

Say goodbye to guest damage and hello to enhanced guest experience through local partnerships. Get ready to level up your direct bookings and guest satisfaction.

The name of the game is to run your business most efficiently and most effectively. So I think one of the things that investing heavily in trust can do is it can help you professionalize to the point where you can actually get more value out of a listing and what is in. - Leo Walton

My special guest is Leo Walton

In this episode, you will be able to:

• Implement trust marketing strategies to boost direct bookings and guest satisfaction.
• Ensure guest verification in short term rentals for a secure and positive experience.
• Learn how to prevent guest damage in vacation rentals and maintain property integrity.
• Build guest trust as a property manager to foster long-term guest relationships.
• Utilize local partnerships to elevate guest experience and stand out in the market.

Leo Walton, the co-founder and vp of growth for Superhog, is a seasoned professional with a background in hospitality and a strong customer-centric approach. His journey from the early days of the tech-enabled home sharing space to co-founding Superhog has equipped him with invaluable insights into trust marketing strategies, guest verification, and risk management in the short-term rental industry. Leo's passion for creating a seamless, trustworthy experience for both hosts and guests shines through in his work, making him a trusted expert in the field. With a keen understanding of the challenges and opportunities in the industry, Leo offers practical and effective solutions for property managers seeking to elevate their guest experiences and drive direct bookings through local partnerships and trust-based marketing strategies.

Connect with Leo:

Website: https://superhog.com/

** Take advantage of the FREE Screening of your STR Business for 60 days **

Linkedin: https://www.linkedin.com/in/leo-walton-aa59bb25/

The key moments in this episode are:

00:00:00 - Misconceptions about Direct Bookings

00:01:01 - Introduction to Trust Marketing

00:02:39 - Importance of Trust Building

00:05:56 - Leveraging OTAs as a Marketing Channel

00:08:23 - Building Trust from Pre-Arrival to Post-Stay

00:12:05 - Importance of Trust in Short-Term Rental Business

00:13:51 - Maximizing Revenue and Repeat Bookings

00:16:45 - Challenges Faced by Property Managers

00:18:52 - Establishing a Brand and Local Networking

00:21:29 - The Story Behind "Superhog" and Guest Misadventures

00:23:48 - How to Engage with the Podcast

00:24:30 - Conclusion and Next Steps

00:23:48 - Importance of Listener Feedback

00:23:48 - Teaser for Next Episode

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at:

Does the struggle with community resistance to Airbnb sound all too familiar? You may have been advised to simply follow the standard Airbnb route, only to find yourself frustrated and worried about potential problems with neighbors and the community. The lack of results can lead to stress and sleepless nights, leaving you feeling stuck and unsure of how to move forward. But what if there's a better, more effective way to overcome community resistance and create a thriving vacation rental business? Let's dive into proven strategies that can put your worries to bed and pave the way for direct booking success.

I want to know that I know who's at my place. I want to know that my neighbors are happy and my places are safe in good hands and it's not being destroyed. And that, that's what success is to me. - Chris Cade

In this episode, you will be able to:

• Master direct booking strategies to increase occupancy and boost sustainable rental income.
• Overcome community resistance to vacation rentals and Airbnb to expand your rental business.
• Discover the power of niche marketing to attract ideal guests and maximize rental income.
• Create compelling rental listings that stand out and attract more direct bookings.
• Leverage local events and seasonal trends to optimize rental success and increase occupancy rates.

My special guest is Chris Cade

Chris Cade, the CEO of Saasberry and founder of Private B and B, brings a wealth of experience and creativity to the vacation rental industry. His journey into the business began over 25 years ago, driven by a passion for fishing and a vision to create lakefront cabins. Overcoming community resistance and navigating through regulatory challenges, Chris devised innovative solutions, ultimately leading to a successful direct booking initiative. His approach prioritizes building meaningful relationships with guests, resulting in a loyal following and a unique niche market within the industry. Chris's story is a testament to the power of personalized guest experiences and leveraging local connections for rental success.

Connect with Chris:

Facebook: www.facebook.com/PrivateBnb

** Take advantage of 15% off an annual subscription of PrivateBnB by using promo code: DBS head over - www.privatebnb.com/dbs for more details**

The key moments in this episode are:

00:00:00 - Overcoming Community Challenges

00:04:14 - Early Days of Renting Cabins

00:09:00 - Community Relationships

00:11:47 - Niche Targeting and Ideal Guests

00:13:33 - Challenges of Remote Properties

00:14:09 - Discovering Niche Markets

00:16:33 - Expanding to New Niches

00:20:54 - Creating Private BNB

00:25:27 - The Non-Commercial Market

00:26:59 - Direct Booking Success

00:27:27 - Special Offer for Listeners

00:28:10 - Connecting with Chris

00:28:28 - Sharing Stories

00:29:25 - Taking Action

00:29:34 - Closing Remarks

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join...

Are you ready to hear about an unexpected journey that led to the creation of an online travel agency in Canada?

Get ready to be surprised as Dany Papineau shares his story of starting the very first Canadian booking platform called We Chalet. You won't believe the twists and turns that led him to carve out a niche in the travel industry that no one saw coming. Stay tuned to find out how this new approach is revolutionizing the way hosts and property managers connect with travelers. This is a story of determination, innovation, and a quest to bring the world closer to nature. Don't miss out on this unique and inspiring tale of entrepreneurial success.

We connect together to nature adventure. It's a group, usually. It's always with people. And the chalet is like the emotion that you have. You know, you're with a loved one, you're chilling. You're, like, usually connected to some outdoor activity, nature. So for me, this is the idea of the brand is like, we connect together to nature - Dany Papineau

My special guest is Dany Papineau

Dany Papineau, the founder of We Chalet, is a seasoned property manager and a notable figure in the Canadian short-term rental sector. With a background in the film industry, Dany's foray into short-term rentals commenced with the unexpected success of his initial property on Airbnb. This propelled him into the role of a sought-after virtual property manager. Recognizing the limitations of urban-centric platforms for properties located in natural settings, Dany's entrepreneurial acumen led to the creation of We Chalet, marking a significant stride as the first Canadian booking platform. His practical understanding of the challenges faced by hosts and property managers, along with his forward-thinking approach, establishes Dany as a pivotal voice in the industry.

In this episode, you will be able to:

• Discover the Insider Tips for Starting an Online Travel Agency in Canada.
• Learn Effective Strategies for Direct Bookings to Maximize Your Vacation Rental Revenue.
• Master Simplified Taxation Techniques for Short-term Rentals to Save Time and Money.
• Uncover the Key Considerations for Choosing the Right Property Management Software.
• Explore Innovative Ways to Market Vacation Rentals on Niche Platforms for Global Reach.

Connect with Dany and WeChalet:

LinkedIn: https://www.linkedin.com/in/danypapineau/

Explore WeChalet at: https://wechalet.com/en/

**Take advantage of WeChalet’s FREE Host Onboarding and Importation of your Airbnb listings. More details on their website**

The key moments in this episode are:

00:00:00 - Introduction & Background

00:02:00 - Dany's Journey into Short Term Rentals

00:07:43 - Legal Battle with the Canadian Government

00:10:43 - Evolution of Vacation Rental Market

00:13:15 - Host-Centric Approach of We Chalet

00:13:29 - The Importance of Multiple Booking Locations

00:14:45 - WeChalet: A Solution for Property Managers

00:17:53 - Challenges of Being an OTA

00:20:00 - Differentiating WeChalet

00:25:25 - Expansion and Collaboration

00:26:16 - Property Manager Integration

00:26:47 - Global Expansion

00:27:31 - AI Implementation

00:28:11 - Heart-Led Approach

00:29:00 - Next Episode Preview

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes...

Did you know that creating a successful podcast isn't just about the content?

Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast.

Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn Boyles

In the 100th episode, she reveals the surprising truth about marketing for direct bookings and the essential strategies she's learned in the past two years. But what's even more unexpected is the lack of diversity in the short-term rental industry, a revelation that might change your perspective.

In this episode, you will be able to:

• Master the art of direct booking success and stand out from the competition.
• Uncover the secrets to launching and growing a successful hospitality podcast.
• Amplify your short-term rental marketing strategies for maximum impact.
• Embrace diversity to foster inclusivity and innovation in the hospitality industry.
• Craft a compelling brand that attracts direct bookings and loyal guests.

Get ready to be amazed as Jenn shares insights from some of the most brilliant minds in the industry and unveils the secret to direct booking success. It's a milestone worth celebrating, and the wisdom shared is nothing short of game-changing.

Stay tuned for the unexpected journey that's about to unfold.

The key moments in this episode are:

00:00:00 - Celebrating 100 Episodes and Two Years of Success

00:01:21 - The Purpose Behind Starting the Podcast

00:04:54 - Importance of Consistent Marketing

00:07:08 - Lack of Diversity in the Industry

00:09:53 - Defining Direct Booking Success

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Does this sound familiar? You're struggling to make the switch from long-term to short-term rentals, and you've been told to rely solely on OTAs for bookings. But the pain of high commission fees and lack of control over your business has left you feeling frustrated and stuck. It's time to break free from the OTA dependency and take back control of your booking success. Let's explore how you can maximize direct bookings and increase guest trust for your vacation rentals.

I think education has never been more important in the short term rental world. We've got so many things across the world that we're dealing with, including regulation, including legislation that different countries are bringing in different tax changes, we've got new companies entering the space all the time, we've got different booking trends, so many different things that people need to be aware of. - James Varley

My special guest for this episode is James Varley.

James Varley, the founder of the Holiday Cottage Handbook, who has a rich background in property investment and a successful transition from long-term rentals to managing holiday lets in the UK. James's journey is a testament to his expertise in navigating the nuances of the short-term rental industry and building direct booking success. With a strong emphasis on sustainable business practices and a genuine passion for sharing knowledge, James has become a trusted voice in the industry. Through his various platforms, including a free downloadable ebook, an engaging blog, and a weekly podcast featuring industry experts, James is dedicated to providing valuable insights and support for property owners looking to maximize their direct bookings. His commitment to empowering others in the short-term rental space makes him a valuable ally for those seeking to thrive in the industry.

In this episode, you will be able to:

• Discover the secrets to starting a successful short term rental business.
• Learn how to smoothly transition from long term to short term rentals and maximize your profits.
• Uncover the benefits of holiday lets in the UK and how they can elevate your rental income.
• Master the art of building trust and securing more direct bookings for your vacation rentals.
• Navigate the complex world of short term rental regulations in the UK with confidence.

Connect with James and Holiday Cottage Handbook

Website: https://www.holidaycottagehandbook.com/

Facebook: https://www.facebook.com/holidaycottagehandbook/

Instagram: https://www.instagram.com/hchandbook/

The key moments in this episode are:

00:00:30 - Getting into the Short Term Rentals World

00:05:43 - Building Relationships with Neighbors

00:08:37 - Core Mission of Holiday Cottage Handbook

00:10:46 - Importance of Education in Short Term Rentals

00:12:01 - A to Z Resource and Podcast Series

00:13:34 - Booking Trends and Content Development

00:14:48 - Defining the Industry

00:17:10 - Vacation Rentals vs. Short Term Rentals

00:18:40 - Common Pitfalls and Education

00:24:03 - Involvement in Regulation

00:27:47 - Importance of Booking Direct

00:28:07 - Convincing Guests to Book Direct

00:28:29 - Trust and Convenience in Booking

00:28:52 - Time and Effort in Direct Booking

00:29:23 - Connecting with James and Holiday Cottage Handbook

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:

If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.

You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton

In this episode, you will be able to:

• Mastering the Art of Transitioning to Short-Term Rentals in Ontario.
• Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.
• Unveiling Proven Strategies for Increasing Direct Bookings.
• Navigating the Impact of Regulations on Short-Term Rentals.
• Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.

My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.

Connect with Brianne:

https://www.instagram.com/junctionhousepm/

https://www.instagram.com/junctionhousegetaways/

Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie

The key moments in this episode are:

00:00:00 - Introduction and Background

00:02:36 - Portfolio Expansion

00:08:45 - Operational Challenges

00:10:02 - Marketing Strategies

00:11:42 - Amenities and Guest Experiences

00:13:54 - Pros and Cons of Urban Market

00:14:57 - Rural Market Unique Opportunities

00:16:15 - Regulatory Concerns and Industry Impact

00:19:13 - Local Community Engagement

00:21:30 - Direct Booking Success and Freedom

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub:

Discover the shocking truth behind the explosive growth of midterm rentals! One entrepreneur's journey from escaping the corporate world to building a thriving business that's recession-proof. Learn the unexpected strategy that transformed a six-figure job into financial freedom and sustainable success. Find out how this laid-back, casual approach to hospitality could be the game-changer you've been searching for. Get ready to dive into the surprising world of midterm rentals and unlock the secrets to building a business that stands the test of time. Stay tuned for the eye-opening revelations ahead!

It's important for you to have a well rounded business, be well connected. And I hate to say it so cliche, but your network is your net worth. - Vivian Yip

In this episode, you will be able to:

• Discover the Key Strategies for Transitioning from Short-Term to Midterm Rentals and Maximize Your Property's Revenue Potential.
• Uncover the Hidden Benefits of Investing in Midterm Rentals and Create a More Sustainable Income Stream for Your Property.
• Learn Proven Strategies for Successful Direct Bookings in Rentals and Take Control of Your Property's Occupancy.
• Navigate the Complex World of Regulations in Short-Term and Midterm Rentals to Ensure Compliance and Peace of Mind.
• Implement Expert Furnishing Tips for Midterm Rental Properties to Attract Long-Term Guests and Enhance Property Value.

My very special guest this episode is Vivian Yip. Vivian is the founder of Hestia by Corporate Rentals USA, boasts an extensive corporate background, including a significant tenure at Apple, where she played a pivotal role in the launch of the iPhone twelve during the challenging times of the pandemic. Leveraging her expertise, Vivian has successfully transitioned into real estate investing, amassing a notable portfolio of nine properties in Austin, Texas. Her accidental foray into midterm rentals, prompted by the need to secure her revenue stream during the pandemic, has equipped her with invaluable insights into the nuances of this emerging trend. With a focus on furnishing tips, successful direct booking strategies, and adeptly navigating rental regulations, Vivian's expertise offers property owners a comprehensive guide to diversifying their revenue streams and embracing the opportunities presented by midterm rentals.

Connect with Vivian:

Instagram: https://www.instagram.com/vivianyip_official/

Tiktok: https://www.tiktok.com/@vivianyipofficial

The key moments in this episode are:

00:00:00 - Introduction and Background

00:03:47 - Exploring Midterm Rentals

00:09:17 - Unique Needs of Midterm Rental Guests

00:10:39 - Lead Generation for Midterm Rentals

00:13:28 - Community and Neighbors

00:14:21 - Challenges with Neighbors and Guests

00:15:22 - Advantages of Midterm Rentals

00:16:31 - Getting Started with Midterm Rentals

00:19:36 - The Hestia Brand and Future Trends

00:25:12 - Direct Booking Success and Business Stability

00:28:56 - Diversification is Key

00:29:13 - Gratitude and Links

00:29:29 - The Power of Midterm Rentals

00:29:52 - Inspiring Success Story

00:30:18 - Closing Remarks

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at:

Here's a little secret you might not expect: Short-term rental regulations are shaping up to be the next big battleground for hosts and policymakers. But don't worry, there's a way to navigate this challenging landscape and advocate for fair regulations that protect your business. You won't believe the strategies and resources available to host communities worldwide. Ready to uncover the surprising world of short-term rental advocacy and regulations? Stay tuned to find out how you can be part of this game-changing movement.

You have to be proactive or you become inactive. The best way to protect the future of your business is to really be taking a proactive stance and looking at how you can professionalize and create an organization that has the sustainability to last beyond just a regulatory battle. - Dana Lubner

In this episode, you will be able to:

• Forming a Short-Term Rental Alliance: Learn how to unite with fellow hosts for collective advocacy and support.
• Mastering Short-Term Rental Regulations: Navigate local laws and regulations to ensure compliance and successful hosting.
• Crafting Effective Advocacy Strategies: Discover tactics to advocate for fair treatment and regulations as a rental owner.
• Fostering a Sustainable Hosting Community: Build a thriving and supportive community for sustainable hosting practices.
• Understanding the Impact of Regulations: Gain insights into how regulations can affect the short-term rental landscape and your hosting business.

My special guest in this week's episode is Dana Lubner. Dana is the director of community development at Rent Responsibly, is a prominent figure in the short-term rental industry. With a background in property management and a pivotal role in establishing Mile High Hosts, Denver's short-term rental alliance, Dana has demonstrated a deep commitment to advocating for fair regulations and sustainable hosting communities. Her extensive experience and contributions to the "How to Save Your Vacation Rental Business" podcast reflect her expertise in navigating regulatory challenges and shaping the future of the short-term rental landscape. Dana's dedication to equipping hosts with essential tools and resources positions her as an invaluable asset for those seeking to thrive in an ever-evolving regulatory environment.

Learn more about Rent Responsibly

Website: www.rentresponsibly.org

Rent Responsibly Network: https://network.rentresponsibly.org

Connect with Dana:

LinkedIn: https://www.linkedin.com/in/danalubner/

**Dana is also open to do advocacy and leadership 1:1 consulting calls. For more details, go to this link - https://meetings.hubspot.com/dlubner**

The key moments in this episode are:

00:00:08 - Introduction to Direct Booking Success Podcast

00:00:36 - Importance of Advocacy and Regulations

00:02:51 - Building Local Alliances

00:07:21 - Evolution of Advocacy

00:10:38 - Importance of Advocacy and Education

00:15:31 - Importance of Local Short Term Rental Alliance

00:16:25 - Resources for Advocacy and Leadership

00:18:45 - Collaborative Regulation Approach

00:20:52 - Impact of Regulations

00:24:57 - Rent Responsibly's Support and Services

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: