• E301: Larry Kaiser from Optimum Health IT

  • Jun 21 2024
  • Length: 41 mins
  • Podcast

E301: Larry Kaiser from Optimum Health IT  By  cover art

E301: Larry Kaiser from Optimum Health IT

  • Summary

  • In this insightful interview, Larry Kaiser, the Chief Marketing Officer at Optimum Healthcare IT, shares his marketing journey and his perspectives on healthcare marketing.

    Larry discusses the importance of branding, content creation, and thought leadership in marketing strategies.

    Also, Larry gives a detailed introduction to Optimum Healthcare IT. He explains their diverse services and how they solve problems for healthcare providers.

    He emphasizes the importance of metrics in understanding customer engagement and justifying marketing costs.

    Larry also shares his unique approach to leadership. He draws lessons from successful sports franchises rather than traditional business books to illustrate concrete examples.

    If you’re looking for valuable marketing input, this interview provides you with the right inspiration! Tune in today to better your marketing efforts!

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