• E305: Jenifer Walsh from WAC Lighting

  • Jun 26 2024
  • Length: 42 mins
  • Podcast

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E305: Jenifer Walsh from WAC Lighting

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  • Summary

  • We sat down with Jenifer Walsh, the Chief Marketing Officer at WAC Lighting, to talk about marketing strategies, sales and marketing alignment, and branding.

    In this episode, Jenifer shares her unique journey into marketing, which began with a focus on sales and evolved into a comprehensive career spanning sales, advertising, and marketing.

    At WAC Lighting, she manages both functional and decorative lighting sectors across various industries. She emphasizes the importance of consumer and professional education.

    Moreover, Jenifer discusses her efforts in building a robust marketing operations team and implementing marketing automation for effective lead management.

    She also goes deep into her belief in the power of metrics to gauge marketing success and the deeper aspects of branding beyond logos and visuals.

    Tune in to learn how Jennifer navigates the competitive lighting market and drives long-term brand recognition.
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