• E310: Cynthia LaRue from Nift

  • Jun 28 2024
  • Length: 27 mins
  • Podcast

E310: Cynthia LaRue from Nift By cover art

E310: Cynthia LaRue from Nift

Listen for free

View show details

  • Summary

  • In this insightful interview, Cynthia LaRue, Vice President of Marketing at Nift, shares her 25-year marketing journey and offers critical marketing perspectives on D2C marketing.

    She discusses how Nift helps businesses acquire new customers through its unique network that connects consumer apps, D2C brands, and consumers.

    Cynthia emphasizes the importance of a test-and-learn culture, using data-driven metrics, and embracing AI in content marketing. She also highlights the significance of strong leadership and the need for sales and marketing alignment.

    A recurring theme in this episode is Cynthia's advice for early-stage tech startups to stay open-minded, agile, and focused on their north star while continuously testing and iterating to find product-market fit.

    This interview offers valuable insights for marketers and business leaders looking to upgrade their marketing endeavors through technology and 'gifts.' Tune in today to explore these valuable marketing lessons!
    Show more Show less
activate_primeday_promo_in_buybox_DT
Marketing Economics
Show more Show less

What listeners say about E310: Cynthia LaRue from Nift

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available