Summary

In this episode, Tony Porter discusses audience growth and the role of social media in promoting a podcast. He emphasizes the importance of engaging with the audience, keeping them up to date with new episodes, and expanding to reach new audiences. Tony provides tips on using social media platforms effectively, such as choosing one platform to focus on, planning posts in advance, and using hashtags. He also shares strategies for engaging with the audience, including the 'dollar 80 rule' and creating content that is relevant to the podcast's target audience.

Takeaways

Engaging with the audience is crucial for podcast growth.

Social media allows podcasters to engage, inform, and expand their audience.

Choosing the right social media platform and planning posts in advance are key.

Engaging with the audience through comments and detailed responses is important.

Creating content that is relevant to the target audience is essential for success.

Sound Bites

"Maximizing audience growth through social media"

"Engaging and informing your audience on social media"

"Choosing the right social media platform for promotion"

Chapters

00:00 Introduction to audience growth

02:07 Maximizing audience growth through social media

05:58 Choosing the right social media platform

07:36 Engaging with the audience and building a community

09:20 Creating relevant content for your target audience

14:18 The importance of planning and consistency in social media posts

Keywords

audience growth, social media, engagement, promotion, target audience, posts, hashtags