In today's episode (141) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Lexi Harrison, the food photographer and co-founder of the hugely successful Crowded Kitchen blog. We talk about the recipes that always do well on Instagram, how to grow your audience through storytelling and if it's still possible to succeed on Instagram in 2024. This episode will give you all the tips you need to take your Instagram to the next level!

Here's what else you can expect from today's episode...

• Lexi introduces herself.
• Lexi explains how she started her Instagram journey.
• Lexi shared how Crowded Kitchen grew its huge Instagram following.
• Lexi gives her best advice to food content creators who want to monetize their content today.
• Lexi reveals the very first thing you should do to grow your audience on Instagram.
• Lexi describes how Crowded Kitchen successfully shifted from photography to videography on Instagram.
• Lexi explains how she and her mom monetized their blog and social media platforms.

LINKS MENTIONED:

• Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus!
• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Lexi’s email
• The Crowded Kitchen website, Instagram, Facebook and TikTok
• Find the full show notes HERE
• Find my Instagram HERE

In this week’s mini solo episode (140) of the EAT, CAPTURE, SHARE podcast, I’m exploring the question whether you can build a successful career as a food photographer, blogger or content creator without social media.

Here's exactly what you can expect from today's episode...

• I share how the idea for this week’s podcast episode came about.
• I outline what I mean when I say ‘social media’.
• I outline the pros and cons of excluding social media from your creative business.
• I explore the alternative places on which you can build your business, that aren’t social media platforms.
• I outline why knowing your goal is vital to deciding how and where to build your business.
• I explain why you need to build robust marketing channels if you refrain from having a meaningful presence on social media.
• I mention why I consider YouTube an essential platform to be on for anyone not on social media!
• I share why understanding the impact of AI and CHATGPT in our industry is vital!
• I argue that social media will help you build a long term successful and sustainable career.
• I explain what to share on social media for maximum impact.
• I outline why versatility and creative evolution helps build sustainable careers!
• I share exactly how clients search for and decide to hire photographers!
• I chat about building a personal brand and why it matters.
• I share how you can learn to perfect your social media strategy.

LINKS MENTIONED:

• Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.
• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• AI, Substack and the future of food writing, with Dianne Jacob – Eat Capture Share Podcast episode number 117
• AI & food photography - All you need to know, Eat Capture Share Podcast episode number 130
• How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HERE
• Should you start a YouTube channel? – Eat Capture Share podcast episode 125
• Find the full show notes HERE
• Find my Instagram HERE

In this week’s mini solo episode (139) of the EAT, CAPTURE, SHARE podcast, I am sharing THE best content to share on Instagram Stories for higher engagement, more views and deeper connection with your community!

Here's exactly what you can expect from today's episode...

• I share the four types of content pieces you MUST share on your Instagram Stories!
• I outline why having an Instagram Stories strategy is key!
• I explain where most creatives go wrong when sharing content on their Instagram Stories
• I share my top tip for creating engaging Instagram Stories that provide high value and take no time to create!

LINKS MENTIONED:

• Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.
• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE
• Looking for more Instagram tips? Why not check out THIS episode with Adrian Per
• You can download my FREE Instagram tool guide HERE!
• Find the full show notes HERE
• Find my Instagram HERE