• Ep. 27 Bryan Saftler of Databricks

  • May 2 2024
  • Length: 1 hr and 5 mins
  • Podcast
Ep. 27 Bryan Saftler of Databricks By cover art

Ep. 27 Bryan Saftler of Databricks

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  • Summary

  • Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

    In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

    We also discuss:
    • The business impact of the democratization of insights across teams.
    • How to incorporate nuances in messaging for the stages of the sales funnel.
    • The evolution of social media platforms towards video content and its implications in building brands.
    • And much more!
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