• Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

  • Apr 29 2024
  • Length: 50 mins
  • Podcast
Episode 132: How to select the right accounts for ABM with Andrei & Vladimir By cover art

Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

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  • Summary

  • Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    In this episode we share How to select the right accounts for the ABM program.

    Learn:

    - Territory/market based account selection vs clusters
    - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
    - 3 ABM lists, and how to work with them to generate sales opportunities

    RESOURCES

    Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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