Full-Funnel B2B Marketing Show By cover art

Full-Funnel B2B Marketing Show

By: Andrei Zinkevich
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  • Summary

  • Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

    Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

    Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

    Learn more about full-funnel b2b marketing here: https://fullfunnel.io
    Copyright Andrei Zinkevich
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Episodes
  • Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo

    Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo
    Jul 1 2024
    ​In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals.

    We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share:

    - How to market to a technical audience not active on social—what works and what doesn't
    - How to create expertise content when you don’t have the expertise
    - How to warm up buyers not active on social
    - How to work with internal and external subject-matter experts

    OUR SPONSOR - DEALFRONT

    No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin
    Andrei on Linkedin
    João on Linkedin
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    1 hr and 14 mins
  • Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden

    Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden
    Jun 24 2024

    In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%).


    We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share:


    How he got a buy-in from the executives and from sales to completely transform their GTM strategy


    The exact account-based marketing program Cross Knowledge (a Wiley brand), has implemented to drive 60% of their qualified sales pipeline


    Four transformations most B2B marketing teams need to make, and the step-by-step breakdown of how we implemented these at Cross Knowledge


    OUR SPONSOR - DEALFRONT.


    What sets DealFront apart?


    It has intent data, data enrichment, social signals, and data verification. You can identify right accounts for the ABM program and quickly define target buying committee members.


    DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match.


    Grab your free demo today at DealFront: https://bit.ly/3UwLUZr


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
    https://fullfunnel.io/marketing-newsletter/


    Join our community for B2B marketers - The Trenches: https://trenches.community/


    Upcoming events: https://lu.ma/fullfunnel/events


    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Ken Roden on Linkedin: https://www.linkedin.com/in/kenroden/
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    56 mins
  • Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet

    Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet
    Jun 18 2024
    In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata.


    We cover:


    - How to get buy in from sales and stakeholders to launch a joint program
    - How to orchestrate a pilot program and set up the right KPIs for the ABM team
    - How to balance marketing and sales resources between ABM and other motions
    - ABM team, stack, playbooks and results of a 2-month pilot


    OUR SPONSOR - DEALFRONT


    No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr


    RESOURCES


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Lee Adam - https://www.linkedin.com/in/leefaithadam/
    Divash Basnet - https://www.linkedin.com/in/divashbasnet/
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    1 hr and 5 mins
Marketing Economics
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