• Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir

  • May 24 2024
  • Length: 1 hr and 3 mins
  • Podcast

Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir By cover art

Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir

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  • Summary

  • In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs.

    - Why ICP development for account-based marketing is different from your marketing strategy
    - How to define account qualification and disqualification criteria
    - How to segment accounts by tiers
    - How to define the real buying committee (with enterprise examples)

    OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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