• Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads

  • Jun 17 2024
  • Length: 35 mins
  • Podcast

Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads

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  • Summary

  • This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall. Learn more about your ad choices. Visit megaphone.fm/adchoices
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