The Art of Sway

By: Danielle Wiley Sway Group CEO
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  • Summary

  • This is The Art of Sway, a podcast that goes beyond the surface to explore the power of influence through a wide range of topics from leadership to culture to personal growth. Join host Danielle Wiley as she sparks candid conversations with industry insiders and influential tastemakers to uncover how influence impacts our work, our lifestyles, and the choices we make.
    © 2023 The Art of Sway Danielle Wiley, Sway Group CEO
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Episodes
  • Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?

    Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?
    Jun 24 2024
    This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads

    Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads
    Jun 17 2024
    This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?

    Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?
    Jun 10 2024
    This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
Leadership Management Marketing Economics
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