Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.

In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.

Key Topics:

• Analysis of social media spend and engagement across UK political parties
• The effectiveness of controversial content in driving engagement
• Balancing positive vs. negative engagement
• The importance of understanding your target audience
• Organic vs. paid social media strategies
• Tips for measuring social media success beyond surface-level metrics

Takeaways:

1. High ad spend doesn't guarantee high engagement - content is key
2. Controversial topics can drive engagement, but consider sentiment
3. Understand your audience's "bugbears" to create resonant content
4. Focus on organic growth before investing heavily in paid advertising
5. Measure social media success based on business outcomes, not just likes

Call-to-Action: Tune in next week for more marketing insights and inspiration. If you enjoyed this episode, please leave us a review and subscribe on Apple Podcasts, Spotify, or your favourite podcast platform.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com