Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making

Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41

In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of understanding customer journeys. Tune in for expert advice and practical tips on optimising CRM systems to enhance business success.

[00:00] Proper data for understanding impacts on customers.
[06:44] CRM systems offer rich, automated sales potential.
[08:33] CRM tools have pros and cons.
[12:09] Implement basic automation step by step, patiently.
[16:51] Record customer journeys to avoid unintentional spam.
[18:25] Identify duplications, send correct messages, honour unsubscribed.
[22:28] Try new technology, don't rush, start small.

Primary Topic: Importance of CRM System
- Definition and significance of CRM
- Different tools for CRM management
- Use of Excel spreadsheets or email providers as CRM
- Benefits of managing customer data
- Discussion on the complexity and overwhelm of CRM systems
- Tips for starting with a basic CRM before progressing to more advanced tools
Primary Topic: Automations and Customer Data
- Importance of tracking customer details for upselling and cross-selling
- The value of automation for nurturing leads
- The need for gradually building and refining automation processes
- The impact of over-communication on customers
- The significance of unsubscribes and acknowledging customer preferences
- Understanding customer responses and feedback
Primary Topic: Customer Retention and Managing Communication
- The focus on retaining existing customers
- The problem of sending irrelevant messages to existing customers
- The impact of poor communication on customer relationships
- The significance of mapping the customer journey
- The need to maintain records and measures to avoid over-communication
Primary Topic: Taking Steps with New Technology
- Encouragement to adopt new technology, despite initial apprehension
- Taking gradual steps in implementing new technology
- Avoiding pressure from salespeople to invest in advanced tools
- The availability of expert assistance for implementing new technology
Primary Topic: Conclusion and Call to Action
- Summary of key points discussed
- Encouragement to check and manage existing CRM systems
- Reflection on the value of the discussion and the need for implementation
- Sign-off and invitation to tune in for future episodes

#CRM #CustomerRelationshipManagement #MarketingTips #BusinessSuccess #PodcastEpisode #GiraffesDontEatSteak

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.

In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.

Key Topics:

• Analysis of social media spend and engagement across UK political parties
• The effectiveness of controversial content in driving engagement
• Balancing positive vs. negative engagement
• The importance of understanding your target audience
• Organic vs. paid social media strategies
• Tips for measuring social media success beyond surface-level metrics

Takeaways:

1. High ad spend doesn't guarantee high engagement - content is key
2. Controversial topics can drive engagement, but consider sentiment
3. Understand your audience's "bugbears" to create resonant content
4. Focus on organic growth before investing heavily in paid advertising
5. Measure social media success based on business outcomes, not just likes

Call-to-Action: Tune in next week for more marketing insights and inspiration. If you enjoyed this episode, please leave us a review and subscribe on Apple Podcasts, Spotify, or your favourite podcast platform.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.

In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist.

They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats.

The conversation weaves through intriguing topics such as the fictional concept of "bicycle face," the influence of marketing narratives and the importance of understanding your audience before accepting business propositions. Join us for an engaging discussion on the captivating influence of narratives and how they shape our perceptions and decisions.

Tune in to discover the enthralling world of storytelling and its implications for business and beyond.

05:56 Focus on identifying and preparing for the threat.

06:47 Client needs details on venue layout and security.

12:49 Relief comes when we stop creating stories.

15:58 "Bicycle face was a supposed women's disease."

16:47 Women switched from hoop skirts to bloomers.

22:47 The power of storytelling can change perceptions.

25:47 Tailor campaigns, understand clients, don't blast ads.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com