As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.

In this episode, you'll hear:

✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.
✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money. We discuss a two step framework for it.
✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage.

Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?

Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging.

In this episode, we’ve invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of "experiential" and share the practical applications and challenges she has faced.

She and Matt will discuss:

✅ Tailoring experiential strategies to different event scales and types.
✅ Practical steps to create a memorable event experience from start to finish.
✅ Metrics and feedback mechanisms to measure the success of experiential elements.

And more...

Don't miss this opportunity to peel back the curtain on what truly makes an event experiential!

Connect with Kassidy

On her LinkedIn: https://www.linkedin.com/in/kgalacarpenter/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.

In this episode, you'll hear:

✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.

✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.

✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.

Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined"