In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candidate's background affects his or her buying preferences. Franchise candidates don't buy the same way that you do, but if you can't get into their world and understand them, you'll be much more successful at establishing a meaningful connection in order to make the sale.

In this episode, I talk about key ways that you can overcome discouragement when things go wrong with one of your franchise sales, how to overcome disappointments and letdowns, how to have more patience when the sale takes longer than you planned, and key ways to better ask for the franchise sale.

In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise brand to showcase confidence without appearing arrogant and putting together the most important KPI's (key performance indicators) that measure what you do on a daily and weekly basis.

At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of business. Yet, as leaders, we have to be optimistic about the future while still confronting the brutal facts of reality. This means that we keep moving forward and take steps and actions that will help us get through challenging times. In this chapter, I share how you can lead your organization by fighting fears with action, how to lead better with optimism, and refusing to allow despair, doubt, and discouragement get you down.

It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively towards putting together marketing promotions to reinvigorate your business and marketing message. I also discuss how to get back in control of your business and your life if you feel that you've lost control with all that you have to do on a daily, weekly, and monthly basis.

In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition your competitors, and fourteen questions you should ask to evaluate how well you stand up to your competitors, and if you have what it takes to create the elements you'll need to beat your competitors.

In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant goal alone. This chapter shows how to build better teams, create an environment that encourages growth, and why great leaders are able to increase momentum (whereas good leaders can only sustain it). I also outline four ways you can build the right environment to develop and unleash leaders in your franchise, how to identify who you should develop as a leader in your business, and what you must do to foster an environment where rotten attitudes and selfishness are quickly quenched. Great leaders focus on their dreams and the teams required to make such goals become realities.

There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you must take to pay the price in reaching your goals. I also discuss the importance of moving from a generalist to a specialist to strengthen the position of your business, the two questions that let you know if you are really committed to paying the price to improve, and which of the two types of action will yield the best results.

Sponsor: Franify.com