Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom!

One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.

Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart.

Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections.

• Importance of Investing in Marketing... the right way.
• The RIGHT Strategy to See Real Growth.
• How the Best Marketers are the Best Listeners
• The Role of Referrals and Word-of-Mouth Marketing
• Determining Marketing Budge
• The Importance of a Holistic Marketing Plan
• Identifying Red Flags in Marketers
• The Long-Term Value of Investing in Marketing
• The Importance of Authenticity and Human Connection
• Building a Brand You're Proud Of

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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).

As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰 In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️

✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).

• How to Know if AI is Effing Up Your Branding
• The Metrics That You Can Use to Test Brand Effectiveness
• Best Way to Get Feedback on Marketing from Your Sales Team
• How to Know if AI Can Actually Test Your Branding
• One Tool Kate Loves for AI

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).

Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!

The biggest takeaway?

Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.

Ready to unlock your potential? DM Brenden now and tell him what inspired you!

• The Truth Behind a Hundred Thousand Followers for Lead Generation
• The Difference Between Being Great at Social Media Versus Finding a Great Lead
• Social Media Coach the NBA Social Media Platform
• The NBA of Social Media Platforms Versus the High School of Social Media Platforms
• The Best Way to Commit a Five or Six-Figure Budget
• How to Create an Amazing Lead Magnet Offer That Converts People
• Instagram Now Instead of YouTube or TikTok
• The Three Big Reasons That You Need to Be Focusing on Instagram in the B2B Space
• The Biggest Mistake in Growing Social Channels

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• Connect with Ian
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• Book a Discovery Call Today with Our Experts
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We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯

Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.

During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!

If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.

• Empowering Small Marketing Teams with AI
• All the Tough Things Around AI, How to Overcome Them
• The Two Most Important Things in AI for Your Team
• How to Roll Out AI in Your Business
• The Important C Word: Context in AI
• The Biggest Failures in Adoption
• How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team

• Website
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• AI Marketing Accelerator Program

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.

🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:

He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint.

Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.

🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!

🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!

• The Importance of Prioritizing Existing Customers
• How to Design a Customer Journey that Delivers "Wow" Moments
• A Gradual Approach to Onboarding New Customers
• Strategies for Over-Delivering Without Overspending

• Website
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• FREE GIFT!

• Connect with Ian
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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO.

Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve.

Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥

• Knowing the Adoption Cycle Curve and Taking Advantage of It
• Optimizing Your Business for AI Searches
• The TRUTH Behind AI Search Optimization
• Thinking About ChatGPT 20
• Metrics Are Going Away and What You Should Focus on Instead
• Saturated vs Unsaturated Profits
• The Advantage Small Companies Have Over Larger Companies in AI and SEO
• Amazing ChatGPT Prompts for Future-Proofing Your SEO Content
• The AI Habits You Need to Create
• The Future of AI and Video

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today.

🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!

🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.

Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.

👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.

Check out the episode now! Let’s turn those abandoned carts into sales!

• Unique Features of Klaviyo That Make It Much More Powerful
• Integrating Wine Direct: Streamlining customer data management and targeting.
• Integrating 4 Million Tickets into Klaviyo to Find Whales
• Addressing the 70% Cart Abandonment Rate
• The Reality of Hidden Challenges in E-commerce
• Doubling the Reach of Cart Recovery Efforts
• The Problems with the Nike Store
• One Simple Pop-Up to Increase Cart Retention by 50%
• Targeting Whales Who Abandon More
• Winning the Adobe Innovation Award

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• Website Service

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.

This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.

📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.

Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did.

• Overcoming Adversity: Writing the Disneyland Book
• Walt Disney's Bankruptcy and Belief
• Walt Disney's Innovations and Customer Obsession
• Walt Disney's Legacy and Recognition
• Walt Disney's Final Days and His Love for Disneyland
• Walt Disney's Leadership and Vision
• The Disagreeable Genius: Walt Disney's Unique Approach
• Comparing Visionaries: Walt Disney and Steve Jobs

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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