Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making

Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41

In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They discuss the importance of having a CRM, whether it's a simple Excel spreadsheet or a sophisticated digital tool. From managing customer data to avoiding overcommunication, the hosts share valuable insights for businesses of all sizes. Join them as they explore the benefits of step-by-step automation and the impact of understanding customer journeys. Tune in for expert advice and practical tips on optimising CRM systems to enhance business success.

[00:00] Proper data for understanding impacts on customers.
[06:44] CRM systems offer rich, automated sales potential.
[08:33] CRM tools have pros and cons.
[12:09] Implement basic automation step by step, patiently.
[16:51] Record customer journeys to avoid unintentional spam.
[18:25] Identify duplications, send correct messages, honour unsubscribed.
[22:28] Try new technology, don't rush, start small.

Primary Topic: Importance of CRM System
- Definition and significance of CRM
- Different tools for CRM management
- Use of Excel spreadsheets or email providers as CRM
- Benefits of managing customer data
- Discussion on the complexity and overwhelm of CRM systems
- Tips for starting with a basic CRM before progressing to more advanced tools
Primary Topic: Automations and Customer Data
- Importance of tracking customer details for upselling and cross-selling
- The value of automation for nurturing leads
- The need for gradually building and refining automation processes
- The impact of over-communication on customers
- The significance of unsubscribes and acknowledging customer preferences
- Understanding customer responses and feedback
Primary Topic: Customer Retention and Managing Communication
- The focus on retaining existing customers
- The problem of sending irrelevant messages to existing customers
- The impact of poor communication on customer relationships
- The significance of mapping the customer journey
- The need to maintain records and measures to avoid over-communication
Primary Topic: Taking Steps with New Technology
- Encouragement to adopt new technology, despite initial apprehension
- Taking gradual steps in implementing new technology
- Avoiding pressure from salespeople to invest in advanced tools
- The availability of expert assistance for implementing new technology
Primary Topic: Conclusion and Call to Action
- Summary of key points discussed
- Encouragement to check and manage existing CRM systems
- Reflection on the value of the discussion and the need for implementation
- Sign-off and invitation to tune in for future episodes

#CRM #CustomerRelationshipManagement #MarketingTips #BusinessSuccess #PodcastEpisode #GiraffesDontEatSteak

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.

In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.

Key Topics:

• Analysis of social media spend and engagement across UK political parties
• The effectiveness of controversial content in driving engagement
• Balancing positive vs. negative engagement
• The importance of understanding your target audience
• Organic vs. paid social media strategies
• Tips for measuring social media success beyond surface-level metrics

Takeaways:

1. High ad spend doesn't guarantee high engagement - content is key
2. Controversial topics can drive engagement, but consider sentiment
3. Understand your audience's "bugbears" to create resonant content
4. Focus on organic growth before investing heavily in paid advertising
5. Measure social media success based on business outcomes, not just likes

Call-to-Action: Tune in next week for more marketing insights and inspiration. If you enjoyed this episode, please leave us a review and subscribe on Apple Podcasts, Spotify, or your favourite podcast platform.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences.

In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist.

They explore the impact of preparation in various scenarios, from winning an 11-second fight to safeguarding clients from potential threats.

The conversation weaves through intriguing topics such as the fictional concept of "bicycle face," the influence of marketing narratives and the importance of understanding your audience before accepting business propositions. Join us for an engaging discussion on the captivating influence of narratives and how they shape our perceptions and decisions.

Tune in to discover the enthralling world of storytelling and its implications for business and beyond.

05:56 Focus on identifying and preparing for the threat.

06:47 Client needs details on venue layout and security.

12:49 Relief comes when we stop creating stories.

15:58 "Bicycle face was a supposed women's disease."

16:47 Women switched from hoop skirts to bloomers.

22:47 The power of storytelling can change perceptions.

25:47 Tailor campaigns, understand clients, don't blast ads.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year.

Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world.

In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and personal life stages on marketing strategies. They discuss the importance of understanding and capitalising on these cycles, and how it can shape messaging and branding efforts.

Join us as we explore the fascinating interplay between consumer behavior, planned events, and personal milestones and how they can influence your approach to marketing.

Stay tuned for some practical tips and valuable insights that you can apply to your own business.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.

Welcome back to "Giraffes Don't Eat Steak".

In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples like Mark Zuckerberg's image change.

They advise small business owners on the transition from personal branding to focusing on the broader brand for growth. Stay tuned for valuable insights and inspiring ideas for your business. Don't forget to leave a review and subscribe to our podcast for more marketing wisdom.

05:18 Celebrities impact branding; swapping them may matter.
08:10 Detective agency relies on my prominent role.
11:31 Transition from personal brand to business brand.
14:35 Transitioning from personal brand to delegation struggles.
18:03 Mark Zuckerberg transforms personal brand with style.
21:40 Marketers discuss challenges and strategies for brand measurement.
23:02 Social commentary and distractions overshadowing Facebook's focus.
26:17 Consider future business growth before making decisions.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.

Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive experience.

Join us as we explore the power of effective customer communication and its impact on business success. Tune in for valuable marketing insights and inspiration!

00:00 Stressful hotel stay before competition affected confidence.
04:53 Search for missing headshots becomes a nightmare.
08:16 Unable to share data due to country region.
10:46 Having a visible phone number attracts spam.
14:25 Call center workers never call back, frustrating.
18:36 Consider customer journey, responsiveness, and bot use.
20:20 End of giraffes don't eat steak episode.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.

Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing.

They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values.

This episode takes a deep look into the world of marketing strategies and the long-term brand implications of such approaches.

Join Erica and Alex as they navigate through the complexities, ethics, history and practicalities of using sex to sell and how it varies depending on the audience and cultural context.

Tune in as they unravel the nuances of marketing tactics in today's ever-evolving landscape on Giraffes Don't Eat Steak!

00:00 Traffic altercation escalates!
04:17 Sex appeal in marketing, changing values, effectiveness.
08:46 Porsche shop draws attention but not all customers.
13:04 Activism replaces sex for younger generations' focus.
14:44 Messaging must address poverty and basic needs.
20:05 Consider long-term brand implications before advertising.
20:55 Cultural differences impact environmental attitudes and behaviors.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.

Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell.

In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions.

Join them as they explore key metrics, biases in decision-making and the significance of data-driven marketing strategies.

Stay tuned for engaging insights and practical tips to help you navigate the complex world of marketing analytics.

00:00 Tracking business ROI, likes not equal sales.
06:22 Used name tags to identify potential clients.
10:20 Measurement depends on marketing objective, not universal.
13:41 Awareness of expenses and objectives is crucial.
15:01 Website's role in lead generation varies.
20:35Beware personal bias.
21:52 Viewing duration indicates viewer interest and engagement.
25:26 Avoid biased, unnecessary data in tracking processes.

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com