Certainty is one of the foundational keys to your personal success and business growth, yet its significance is not spoken about as often as it should be. So today, we felt duty-bound to bring you an entire episode on the importance of certainty, and show you how certainty improves all aspects of business and life, making it society’s number one need! We begin by defining certainty and differentiating it from arrogance while learning about the dangers of uncertainty, as well as how certainty breeds authenticity. Then, we assess how certainty plays out in business as we dive into marketing, sales, and customer service. We discover why certainty is a requirement for good leadership, what it means to be certain in your clients (as a coach), and what you can do to become more certain in yourself – it’s all about believing that you can find an answer in any moment, and knowing that certainty is what will lead you forward in creating a life of impact. Thanks for listening.

Key Points From This Episode:

• How we felt (almost divinely) compelled to address the importance of certainty.
• Defining certainty, and the difference between certainty and arrogance.
• How uncertainty makes one susceptible to negative influences.
• Why certainty is society’s number one need.
• Exploring the need for certainty in marketing, and how this plays out in an ideal world.
• How certainty breeds authenticity, and taking a closer look at certainty in sales.
• Why certainty is vital for customer service, and how it pertains to leadership.
• What it means to be certain in your clients, and how to be more certain in yourself.
• Curiosity, resourcefulness, taking action, and making your life easier.

Links Mentioned in Today’s Episode:

The Go-Giver

The Go-Getter

Empire Partners’ 7-Step Sales Process

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

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Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes