Certainty is one of the foundational keys to your personal success and business growth, yet its significance is not spoken about as often as it should be. So today, we felt duty-bound to bring you an entire episode on the importance of certainty, and show you how certainty improves all aspects of business and life, making it society’s number one need! We begin by defining certainty and differentiating it from arrogance while learning about the dangers of uncertainty, as well as how certainty breeds authenticity. Then, we assess how certainty plays out in business as we dive into marketing, sales, and customer service. We discover why certainty is a requirement for good leadership, what it means to be certain in your clients (as a coach), and what you can do to become more certain in yourself – it’s all about believing that you can find an answer in any moment, and knowing that certainty is what will lead you forward in creating a life of impact. Thanks for listening.

Key Points From This Episode:

• How we felt (almost divinely) compelled to address the importance of certainty.
• Defining certainty, and the difference between certainty and arrogance.
• How uncertainty makes one susceptible to negative influences.
• Why certainty is society’s number one need.
• Exploring the need for certainty in marketing, and how this plays out in an ideal world.
• How certainty breeds authenticity, and taking a closer look at certainty in sales.
• Why certainty is vital for customer service, and how it pertains to leadership.
• What it means to be certain in your clients, and how to be more certain in yourself.
• Curiosity, resourcefulness, taking action, and making your life easier.

Links Mentioned in Today’s Episode:

The Go-Giver

The Go-Getter

Empire Partners’ 7-Step Sales Process

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Email Us Your Suggestions

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Even the most uncreative minds still have creative potential, as creativity is simply doing things differently. And if you’ve ever wondered how to fully unlock your creative potential, today’s episode is for you! We are joined today by Phil Lashley, a digital nomad who helps some of the biggest personal brands and top thought leaders to develop their own signature frameworks. Phil is here to explain why storytelling in business is so important, and he begins by sharing his first big studio experience as a digital designer and how this shaped his career moving forward. We explore his willingness to innovate new ways of maximizing his design skills, why every brand needs to develop its own unique framework, and how visual frameworks enhance the possibility of a brand being remembered. Then, we dive into Phil’s F.R.A.M.E method for creating your own signature framework before ending with the uplifting tale of how Phil gave himself the grace to live life to the fullest.

Key Points From This Episode:

• Phil Lashley’s superhero origin story, and how he’s enjoying life as a digital nomad.
• How he adjusted to the move from Barbados to Miami, and how he got by day by day.
• His first big studio experience, and how his life changed thereafter.
• Phil’s innovative solutions for maximizing his digital design skills.
• Why it’s vital for every brand to have its own unique framework.
• How having a visual framework makes a brand more memorable.
• The ins and outs of Phil’s F.R.A.M.E method: aligning movement with emotion.
• How Phil gave himself the permission to create a life of impact and freedom.
• A reminder of the undeniable value of having your own signature framework.

Links Mentioned in Today’s Episode:

Phil Lashley

Phil Lashley on LinkedIn

Phil Lashley on X

Phil Lashley on Instagram

Phil Lashley on YouTube

‘How to Make Your Content Unforgettable’

The F.R.A.M.E. Method

John Maxwell

Brand Builders Group

Book a Free Call with Empire Partners

Empire Partners | Coaching Sales Scripts

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Free frame work review call

There is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best changed his business. Jairek stresses the importance of asking yourself what result you can guarantee for anyone who decides to work with you before explaining how that differs from selling them something. We even discuss why onboarding clients is an entire process on its own and talk about why consistent performance scoreboards are beneficial. Finally, Jairek tells us about the impressive people who train through his Performance Coach University. To hear all this and be inspired to embrace lifelong learning, press play now!

Key Points From This Episode:

• Introducing today’s guest, Jairek Robbins, and a brief overview of his illustrious career.
• How Jairek and Brook know each other and a bit about their history together.
• Jairek explains what inspired him to create his Performance Coach University,
• His experience of becoming a certified coach and why he initially resisted the process.
• Specializing in performance coaching and how choosing his clients changed his business.
• The importance of asking what result you can guarantee for anyone who works with you.
• How Jairek found so much success so early on in his coaching journey.
• Guaranteeing a result versus trying to sell something as a performance coach.
• Onboarding employees and introducing consistent scoreboards to measure success.
• Jairek shares some advice for coaches about being lifetime learners.
• The people who train through his Performance Coach University.

Links Mentioned in Today’s Episode:

Jairek Robbins

Jairek Robbins on X

Jairek Robbins on Instagram

Jairek Robbins on Facebook

Live It!: Achieve Success by Living with Purpose

Performance Coach University

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes