In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception!

In this episode you will learn:

• how to fill your client pipellne with quality customers
• "go to" trade and retail sources
• what biophilic and fractal design is
• how to easily add design to your menu
• what data you should know for marketing and profitability
• how to pack your truck for a stage in order to save time
• favorite software programs
• and so much more!

In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know.

This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell.

In this episode you will learn:

• how to get top dollar for your Home Staging Business
• what business advisors look for when deciding on the value of a staging company
• the difference between a Buyer who wants to own a job and one who wants to own a company
• what "owner freedom" means and how it impacts the value of your company
• 3 different "Buyer personas" and which is easier to sell to and finance
• why financing a Staging company may be easier than you think
• what 2 numbers you should be looking at every day
• how SCORE can help you with your business
• what Steve does as a Business Advisor for staging companies and how he is compensated

What does success mean to you?

Are you looking to build a 7 figure business with a team?

Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart?

Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing.

In this episode I explore what success is and how you can create your vision of success-your way.

I also give you some "straight talk" on what it takes to build a successful Home Staging Company.