In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth.

They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a solid value proposition, and aligning marketing efforts with the company’s strategic vision.

The conversation includes actionable insights on differentiating in competitive markets, the significance of owner-led leadership, and how to communicate trust and value to customers effectively. Jose also shares anecdotes and practical examples, making this episode a comprehensive guide for business leaders looking to grow intentionally.

00:34 Understanding Revenue Plateaus

02:42 Breaking Through the Plateau By Growing On Purpose

08:25 Importance of Value Proposition

15:27 Leadership's Role in Defining Value

21:40 The Three I's of a Strong Value Proposition

23:56 The Importance of Meaningful Innovation

24:08 Indispensability: Are you truly indispensable to your customers?

24:39 Inspiration and the 'Wow' Factor

25:52 Evaluating Your Value Proposition

30:59 Live Value Proposition Teardown

38:21 Final Thoughts and Key Takeaways

41:45 Two-Minute Rant: You're Not That Different

45:22 Recommended Reading: The Checklist Manifesto