Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic conversations, being generous with your content, and disregarding the temptation to chase algorithms or go viral.

We'll hear Rob discuss the importance of being known for what you know and preparing for opportunities influenced by lessons from his father, a dedicated math teacher. Rob also addresses the current challenges in sales due to changing buyer behaviors and overwhelming access to information.

In this episode, you'll learn about the "ignite" sales methodology, the significance of being approachable, and how to build intentional networks online. Plus, Rob's insights on personal branding, genuine connection outreach, and online profile consistency are not to be missed. Whether you're a seasoned seller or just starting, Rob's advice on social enablement will equip you with tools to build lasting, meaningful connections. So, tune in and get ready to elevate your social selling game with TrustBuilders!

TIMESTAMPS:

• 04:05 The Secret to Success
• 07:57 Changes in Buying Behavior
• 11:44 The Ignite Methodology
• 22:08 Personal Comfort and Social Media Profiles
• 23:07 Crafting an Engaging Headline
• 27:13 Making Genuine Connections
• 30:55 Effective Follow-Up Strategies
• 34:27 The Balance of Generosity in Networking
• 39:36 Book Recommendations and Influences
• 41:14 Rant on Influencers and Gurus
• 43:18 Connecting with Rob Durant

ABOUT THE HOST

Hannah owns and is CEO of 3P Creative Group. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah helps construction businesses and prefab/modular home companies overcome their sales and marketing challenges with her unique blend of strategic acumen and years of boots-on-the-ground experience.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

• LinkedIn: https://www.linkedin.com/in/hannaheisenberg/
• Podcast Website: https://trustbuilders.captivate.fm/
• Hannah's Website: https://www.3pcreativegroup.com/

LINKEDIN NEWSLETTER

If you liked the episode and would like to subscribe to our LinkedIn TrustBuilders newsletter, you can do so here.

REVIEW THE PODCAST

Finally, if you enjoyed this episode, please leave a review at PodChaser or your favorite streaming platform.

Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world.

Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful strategies for integrating AI into business practices, emphasizing education, ethical considerations, and the importance of customer-focused engagement.

From using AI for pre-call research and content creation to enhancing efficiency and scalability, Cary offers practical advice for leveraging AI to strengthen your organization's trustworthiness. We'll also touch on noteworthy resources from the Marketing AI Institute and human input's role in the AI age.

Episode Takeaways:

• Don't worry about mastering AI. Start by trying to use Chat GPT in one repetitive daily task.
• Remember always to use the three magic words: "Tell me more."
• AI is like an intern to whom you hand tasks. It isn't a computer that you use to complete a task.
• Implement ethical guidelines to ensure responsible AI use.
• Foster a culture of curiosity and cautious empowerment regarding AI.

Timestamps:

• 00:00 Introduction and Guest Welcome
• 01:29 Cary's Journey with ChatGPT
• 04:12 Understanding ChatGPT's Impact
• 06:43 Practical Uses of ChatGPT in Marketing
• 23:28 ChatGPT for Sales Professionals
• 28:39 Implementing AI in Business Culture

ABOUT THE HOST

Hannah owns and is CEO of 3P Creative Group. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah helps construction businesses and prefab/modular home companies overcome their sales and marketing challenges with her unique blend of strategic acumen and years of boots-on-the-ground experience.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

• LinkedIn: https://www.linkedin.com/in/hannaheisenberg/
• Podcast Website: https://trustbuilders.captivate.fm/
• Hannah's Website: https://www.3pcreativegroup.com/

LINKEDIN NEWSLETTER

If you liked the episode and would like to subscribe to our LinkedIn TrustBuilders newsletter, you can do so here.

REVIEW THE PODCAST

Finally, if you enjoyed this episode, please leave a review at PodChaser or your favorite streaming platform.

In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth.

They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a solid value proposition, and aligning marketing efforts with the company’s strategic vision.

The conversation includes actionable insights on differentiating in competitive markets, the significance of owner-led leadership, and how to communicate trust and value to customers effectively. Jose also shares anecdotes and practical examples, making this episode a comprehensive guide for business leaders looking to grow intentionally.

00:34 Understanding Revenue Plateaus

02:42 Breaking Through the Plateau By Growing On Purpose

08:25 Importance of Value Proposition

15:27 Leadership's Role in Defining Value

21:40 The Three I's of a Strong Value Proposition

23:56 The Importance of Meaningful Innovation

24:08 Indispensability: Are you truly indispensable to your customers?

24:39 Inspiration and the 'Wow' Factor

25:52 Evaluating Your Value Proposition

30:59 Live Value Proposition Teardown

38:21 Final Thoughts and Key Takeaways

41:45 Two-Minute Rant: You're Not That Different

45:22 Recommended Reading: The Checklist Manifesto