Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.

Key Takeaways:

- 5 rules to creating a successful podcast

- How to be a great podcast guest

- How to get booked on high-end shows

Episode Timeline:

2:00 What separates Guest Experts on Air from other booking agencies?

3:30 What has Josef learned from his experience in front of the camera?

5:30 What type of clients is Josef looking to book?

6:45 The importance of having something to say

8:00 Josef's favorite success stories

11:00 Making podcasts part of your sales funnel

12:15 How often should people promote themselves?

14:30 Podcasts are great for niche audiences

17:15 Podcasters must post often

17:45 Josef's 5 rules for creating a successful podcast

21:50 The importance of humility

22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"

This episode’s guest:

• Josef Schinwald

• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"

• Guest Experts on Air

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