Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.

Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR

Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain

This episode’s guest:

• Michael Stern on LinkedIn

• Headstart on LinkedIn

• Headstart's website

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https://pod.link/1496390646

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Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.

Key Takeaways:

- Nicole’s transition from politics to PR

- How creative storytelling helped Nicole direct COVID funding to underserved communities

- The future of social justice PR

Episode Timeline:

1:30 Nicole's transition from politics to PR

3:50 Nicole's work on the Oregon Cares fund

6:15 How Nicole's work helped save a karate studio during COVID

9:00 Working for social justice in Portland

12:45 Oregon Medicaid campaign

15:00 Cutting through the noise of social justice storytelling

17:45 What does the future look like for social justice PR?

This episode’s guest:

• Nicole Early on LinkedIn

• Nicole on Instagram

• Early PR on TikTok

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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• Join the conversation by leaving a comment!

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Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health.

Key Takeaways:

- How EngineBI helps agencies make decisions

- How Jon scaled Rise Interactive

- Data-driven approaches to develop youth soccer players

Episode Timeline:

1:30 Jon's dogs

2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees

4:30 How EngineBI helps agencies make decisions

6:45 What do the average agency's financials look like?

8:00 The three numbers agencies should focus on

8:40 The BASE framework

9:20 Keeping things simple is key

10:00 The CPR score

11:30 The importance of gross margin

13:30 The ideal agency managerial alignment

15:30 How do agencies react to Jon's message?

17:00 The importance of storytelling

18:00 Jon's data-driven approach to youth soccer

21:30 Are coaches receptive to Jon's analytics?

This episode’s guest:

• Jon Morris on LinkedIn

• Jon@EngineBI.net

• EngineBI.net

• Fiscaladvocate.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.